ExeFeed

Company Overview and History

ExeFeed is a B2B sports betting technology supplier focused on real-time odds data and algorithmic pricing. Founded by industry veterans, the company has built a reputation for low-latency feeds and innovative trading tools. While the exact founding year is not publicly disclosed, its presence in the iGaming space has been established through participation in major conferences and shortlistings in SBC Awards. The company is headquartered in Serbia, as indicated by its LinkedIn registration.

Business Model

ExeFeed operates on a B2B model, providing sportsbook operators with customizable odds feeds and pricing engines. Its proprietary algorithms generate unique odds, allowing clients to differentiate from market averages and set flexible profit margins per sport, country, or market. The company does not publicly disclose financials, but its product breadth and conference attendance suggest a mid-tier supplier serving operators across regulated markets.

Core Products and Technology

The flagship offering is the Live Odds Data Feed, a 24/7 service covering 28 sports with over 60,000 events monthly, touted for zero downtime and lowest latency. The Pre-Match Odds Data Service extends coverage to 27+ sports and 100,000+ events per month. The Pricing Engine dynamically calculates odds, enabling operators to control margins. The Live Bet Builder for football allows punters to combine selections from multiple markets into a single bet, a feature increasingly popular in regulated jurisdictions. Visual engagement tools include the Live Match Tracker (bird’s-eye animation) and Retail Visualisation for betting shops. ExeFeed also offers e-sports live betting on FIFA, CS:GO, and Dota 2, and was first to market with Simulated Reality Football, a full pre-match and live simulated football product with visual trackers.

Market Position and Recognition

ExeFeed has been shortlisted for SBC Awards Americas Summit 2025 in the Live Betting and Gaming Product and Sports Data Product categories. The company exhibits at key industry events such as ICE Barcelona, SBC Summits, iGB LIVE, SiGMA, and Belgrade Future Gaming. While direct competitor names are not cited, ExeFeed positions itself as a technology-driven alternative to larger odds providers, emphasising uniqueness and customisation.

Partnerships and Integration

ExeFeed’s integration services are available through partners like GammaStack, which helps deploy the feed into existing sportsbook platforms. A partnership with Evona was announced to expand sportsbook offerings, confirming the company’s focus on collaborative go-to-market strategies. No major M&A activity or licensing details are public.

Recent Developments and Leadership

The most recent known leadership news is the identification of Marko Josipovic as Founding Partner. No CEO, CTO, or other C-suite executives are publicly named. The company continues to enhance its product portfolio, as evidenced by the launch of E-Sports Live Betting in March 2021 and ongoing blog and news updates.