Eshkol
- Founded
- 2004-01-01 in Gibraltar
- Headquarters
- Gibraltar, Gibraltar
Eshkol is a performance marketing agency that specializes in driving high-volume traffic and conversions for advertisers, publishers, and app developers, with a particular emphasis on the online gaming and iGaming sectors. The company operates a proprietary platform called Genius, which integrates with over 600 diverse traffic sources and connects with more than 5,000 content creators, enabling targeted and scalable media buying. Eshkol’s service suite includes paid social, search engine marketing, display advertising, and affiliate management, all optimized for the competitive online gambling market. The company claims to serve over 700 clients across various industries, including computer companies, medical, hotels, arms industry, factories, and colleges, but its core expertise lies in iGaming. Eshkol positions itself as a data-driven partner that uses advanced analytics and real-time optimization to maximize return on ad spend for operators in sports betting, casino, and poker verticals. While the company has an established presence in the performance marketing landscape, specific details about its founding history, ownership structure, and team size remain scarce in publicly available sources. The company maintains a web presence through its official website and LinkedIn page, but its leadership and operational milestones are not widely documented outside of brief service descriptions on marketplace and directory listings. Eshkol’s focus on the iGaming vertical suggests a deep understanding of regulatory compliance, player acquisition funnels, and cross-border traffic dynamics, though formal licensing or certification details could not be verified.
Detailed Review
Eshkol operates as a performance marketing intermediary that leverages programmatic technology and direct publisher relationships to deliver measurable outcomes for iGaming clients. Its proprietary platform, Genius, serves as the core of its service delivery, offering real-time bidding, audience segmentation, and multi-source attribution across display, native, social, and search channels. The company claims integration with over 600 traffic sources and a network of 5,000+ content creators, enabling it to scale campaigns for both established operators and emerging brands.
While Eshkol’s website and LinkedIn profile highlight its capabilities in the online gaming industry, concrete case studies, client testimonials, or performance metrics are not publicly available. The company’s service model appears to be performance-based, charging for conversions or installs rather than impressions, which aligns with standard iGaming affiliate practices. However, no information about its payment terms, minimum budgets, or compliance with Google Ads or Facebook gambling policies could be found.
Eshkol also lists expertise in e-commerce and app development, but its strongest marketing language is directed at the gaming vertical. The absence of verifiable founding date, headquarters address, or regulatory licenses raises questions about transparency. Client references from the Priority Software Marketplace indicate that Eshkol provides IT services to a broader range of industries, but this may be a separate entity or a misattribution.
Overall, Eshkol appears to be a small to mid-sized performance marketing agency with a niche in iGaming, but lacks the public documentation expected from a mature B2B vendor. Potential partners should conduct thorough due diligence before engaging.
Key Products
Genius Platform
A proprietary technology platform integrated with over 600 diverse traffic sources and connected with over 5,000 content creators. It is used to aggregate and optimize digital advertising campaigns, providing high CPM rates and efficient conversion management.
Custom Performance Marketing Campaigns
Tailored advertising solutions for publishers and advertisers, focusing on traffic boosting, conversion optimization, and revenue maximization across industries including iGaming, e-commerce, and app development.
Performance Marketing Services
Custom-tailored campaigns for advertisers in real-money gaming and e-commerce, including media buying, conversion optimization, and publisher monetization.
Premium CPM Arrangements
High-yield cost-per-mille solutions for publishers, backed by data-driven inventory management.
Traffic Monetization Solutions
Services for publishers and app developers looking to monetize inventory through gambling-related offers, with real-time bidding and attribution tracking.
Offices & Headcount
125 employees (approx.)