Enteractive Malta Ltd.
- Founded
- 2008-01-01 in Stockholm, Sweden
- Headquarters
- Level 3, BMW Building, 203 Rue D'Argens, Gżira GZR 1368, Malta
- info@enteractive.com
Enteractive Malta Ltd. is a B2B service provider specializing in player reactivation and retention for the iGaming industry. Founded in 2008 in Stockholm by Mikael Hansson and Bo Sehlstedt, the company has grown to employ over 200 people from 35 nationalities, operating from offices in Malta, the USA, and Romania. Its proprietary (Re)Activation Cloud® technology combines data-driven automation with personal, outbound calls from native-speaking account managers to re-engage lapsed players and convert unactivated accounts. The company claims to have generated €23 million in client deposits in 2025 alone. Enteractive partners with major iGaming brands and technology providers such as EveryMatrix, and has been shortlisted for industry awards including SBC Acquisition & Retention Partner of the Year. Its performance-based or retainer pricing aligns incentives with operator outcomes, making it a focused alternative to standard CRM automation.
Detailed Review
Business Model
Enteractive operates as a pure-play B2B service provider focused exclusively on player reactivation and retention. Its flagship technology, the (Re)Activation Cloud®, orchestrates secure, GDPR- and G4-compliant communication workflows that allow operators to pass segmented player lists into a managed outbound contact center environment. There, trained, native-language agents conduct structured conversations aimed at rekindling player interest, resolving account friction, and promoting responsible gambling limits. The service is offered on a performance-based or retainer model, aligning incentives with operator outcomes.
Technology & Compliance
The (Re)Activation Cloud employs encrypted data pipelines and real-time compliance checks to ensure that player information remains protected during transfer and processing. The platform integrates with major operator backends via API or SFTP and is designed to work alongside existing CRM tools without disrupting live operations. Every agent is trained to identify problem gambling indicators and to follow strict protocols, including offering deposit limits, time-outs, or self-exclusion referrals.
Partnerships & Recognition
Enteractive has formed strategic partnerships with several tier-one suppliers, including a notable 2024 agreement with EveryMatrix to embed its reactivation service into the latter’s omnichannel offering. The company has also been recognised by industry bodies; it was shortlisted for both Acquisition & Retention Partner of the Year and Employer of the Year at the SBC Awards Europe 2025.
While Enteractive’s focus is narrow compared with full-stack retention platforms, its hands-on, human-centric model has carved out a distinct niche. Operators report that the service consistently achieves double-digit reactivation rates on previously written-off player segments. The company continues to expand its geographic footprint, with recent recruitment drives in Malta and Romania reflecting growing demand for multilingual reactivation campaigns.
Key Products
(Re)Activation Cloud®
Proprietary technology platform that powers one-on-one, human-led communication campaigns for player reactivation, churn prevention, and retention. Fully GDPR- and G4-compliant, it personalises outreach based on player behaviour and preferences.
Player Retention Solutions
Managed service offering that uses outbound calls and structured conversations to re-engage lapsed players, convert unfunded accounts, and promote responsible gambling. Delivered by native-speaking agents from offices in Malta, USA, and Romania.
Enteractive Insights
Monthly newsletter providing industry updates, thought leadership, and performance benchmarks related to player retention and reactivation.
Offices & Headcount
200 employees (approx.)
Key Persons
- Mikael Hansson
Co-Founder & CEO