- contact@emanat.az
eManat is a payment terminal network operating across Azerbaijan, providing a fast, reliable, and convenient way to make various payments through over 3,000 self-service terminals available 24/7. The platform enables users to pay for utility bills, online purchases, mobile top-ups, and other everyday services. Beyond payment processing, eManat provides a digital advertising platform that allows businesses to display ads on terminal screens and printed receipts, with targeted placement by region and location. The company also offers a specific payment service for purchasing technological devices under the “Smart Electronics” brand. eManat maintains a technical partnership with QIWI, a global payment service provider, to ensure high-quality software and support. The company’s official website (emanat.az) and YouTube channel (created December 2014) confirm its Azerbaijani base and B2B focus. As a payment infrastructure provider, eManat serves both consumers and businesses, including potential iGaming operators that require local cash-in/cash-out options. Its network of terminals makes it a convenient payment method for unbanked or underbanked populations.
Detailed Review
eManat positions itself as a comprehensive payment acceptance and digital marketing platform for Azerbaijan’s retail and service sectors. The company’s core product is a network of over 3,000 payment terminals deployed nationwide, operating 24/7. These terminals accept cash and card payments for a wide range of services: utility bills, internet, mobile phone top-ups, loan payments, insurance, and other consumer obligations. The system is designed for speed and reliability, with a user-friendly touchscreen interface.
In addition to payment processing, eManat offers a digital advertising service. Businesses can place advertisements on the terminal screens or on printed receipts, targeting specific regions, locations, and demographics. The company promotes this as a cost-effective way to reach customers at the point of transaction. eManat also provides integration with its terminal network, allowing businesses to accept payments without maintaining their own hardware or staff, thereby reducing operational costs.
A notable aspect of eManat’s strategy is its technical cooperation with QIWI, a well-known international payment gateway and terminal operator. This partnership likely provides the underlying software platform and technical support for eManat’s terminal fleet, ensuring high uptime and security.
The company’s website (emanat.az) is available in Azerbaijani and English, with a section for cooperation opportunities. The site also features a news section, with recent articles such as “Smart Electronics payments now in eManat,” confirming ongoing service expansion.
There is no publicly available information about eManat’s financial performance, funding rounds, or any direct iGaming-specific partnerships. However, its payment terminal network could serve as an offline deposit/withdrawal method for online gaming operators serving Azerbaijani customers.
The company appears to be a privately held entity, possibly operating under the legal name “Modenis” (as suggested by the ZoomInfo listing “eManat (Modenis)”). However, this connection is not independently verified on the company’s own website.
Key Products
eManat Payment Terminals
Network of over 3,000 self-service payment terminals operating 24/7 across Azerbaijan. Accepts cash and card for bills, online purchases, mobile top-ups, and other services.
eManat Advertising Platform
Digital advertising service allowing businesses to place targeted ads on terminal screens and printed receipts. Offers region-specific and location-based placement.
Smart Electronics Payment Service
A dedicated payment option for purchasing technological devices (smartphones, tablets, etc.) via eManat terminals.
QIWI Technical Partnership
Cooperation with QIWI for software and technical support, ensuring reliable and high-quality service.