Electric Elephant Games

Company History & Business Model

Electric Elephant Games began as Seven Deuce Gaming Ltd, incorporated on 22 January 2015 in London, with pre-incorporation activity dating to 2014. The company rebranded to Electric Elephant Games Ltd on 29 January 2019. It operates as a pure B2B game provider, licensing its slot and roulette titles to online casino operators through third-party aggregators. The studio does not run its own casino brands and generates revenue via revenue-share or fixed-fee license agreements with operators.

Products & Platforms

The game portfolio consists of over 30 mobile-first titles built in HTML5 and Unity. Key proprietary slots include the Norse-themed Volsunga, fantasy dragon slot Dragon Strike, colourful candy-style StarPops, classic joker jackpot game Joker Jackpots, and fruit machine Fruits Go Wild. Additionally, the studio developed a branded Who Wants To Be A Millionaire Roulette game under license from the TV show. Distribution is handled through at least three major aggregation platforms: Quickfire (owned by Microgaming), Leander Games, and Relax Gaming, the latter listing Electric Elephant as a studio partner.

Market Position & Reputation

The studio targets regulated markets in the UK and Europe, emphasising mobile-first design and innovation. It is relatively small, with a self-reported headcount of 11–50 (LinkedIn) and an alternative estimate of 8 employees (PitchBook). No major press coverage, awards, or controversies were found, and the company has not publicly disclosed any funding rounds (PitchBook notes a single May 2025 deal of unknown size). Its partner network, including Microgaming and Relax Gaming, indicates a stable operation within the B2B slot supply chain.

Licensing & Compliance

Electric Elephant Games is a UK-registered private limited company (number 09402657) with SIC code 62012 (business and domestic software development). It likely distributes its games under the licences held by its aggregation partners, such as Microgaming’s UK Gambling Commission licence. The company’s own website does not display licensing information.

Leadership & Corporate Structure

No current executives (CEO, CTO, founders, etc.) could be confirmed in public sources. Companies House records show Alexander Jonathan Masterman as a former person with significant control until 1 December 2021, but no current directors or officers are listed. LinkedIn mentions a management team based in Soho but does not disclose names. The company appears to be founder-led without public disclosure of its leadership.