Edge Gaming

History and Founding

Edge Gaming was founded in 2021 by brothers Asaf and Omri Gazit in Israel. The company quickly attracted attention from major investors, securing a $10 million seed round from Playtika, a leading mobile games publisher, in 2021. This investment signaled strong industry interest in user-generated content (UGC) that could drive engagement and retention. In 2024/2025, Edge Gaming raised a $30 million Series A round led by Corner Ventures, with participation from Playtika, Stardom Ventures, and AnD Ventures, bringing total capital raised to $42 million. The company has since expanded its team to over 35 employees and established offices in Tel Aviv, Los Angeles, and New York.

Core Product: Playables

The flagship product of Edge Gaming is the “Playable” format. Unlike traditional video clips or screen recordings, a Playable is an interactive mini-game created from a captured gameplay moment. Users can record a highlight, and the platform automatically generates a standalone interactive version that others can click into and play at that exact point. This transforms passive spectating into a participatory experience, allowing viewers to relive and engage with the original moment. The Playable format is designed to be shared on the Edge platform, and potentially integrated into game titles through partnerships with studios. The company’s technology aims to preserve the interactive nature of the original game, distinguishing it from video-only tools like NVIDIA ShadowPlay or console sharing features.

Business Model and Market Position

Edge Gaming’s business model is likely platform-based, monetizing through subscriptions, advertising, or partnerships with game developers who embed the Playable share feature directly into their titles. Specific revenue streams are not publicly disclosed, but the company focuses on the mainstream video game market, with no current involvement in iGaming or gambling. The company competes indirectly with other game capture and sharing platforms such as Medal.tv, Outplayed by Overwolf, and native console capture features. However, the interactive nature of Playables gives Edge a distinctive value proposition that may appeal to studios seeking deeper community engagement tools.

Challenges and Outlook

As a young, venture-backed startup, Edge Gaming faces several challenges. Limited public visibility means few independent reviews or user testimonials are available. The platform’s success depends on partnerships with game developers to integrate the Playable format into their titles, as the current recording method likely relies on video output capture, which may not be optimized for all game engines. Scaling user adoption and monetizing an unproven content format remain standard risks for the company. Nonetheless, the backing of Playtika and Corner Ventures suggests confidence in the platform’s growth potential, and the $42 million raised provides substantial runway for product development and market expansion.