Easy Payments Gateway (EPG)
- Founded
- 2014-01-01 in Gibraltar
- Headquarters
- Gibraltar
- Phone
- +350 200632050
Easy Payments Gateway (EPG) was a Gibraltar-based fintech company that developed a high-powered, PCI-DSS Level 1 certified payment gateway platform. Founded in September 2014 by Alex Capurro, the company specialized in enabling merchants to create custom transaction routing through an intuitive drag-and-drop interface, allowing real-time control over payment flows across multiple acquirers and alternative payment methods. EPG’s solution was designed to maximize conversion rates while reducing costs, particularly for high-risk sectors such as forex, binary options, and online gambling. Within its first year, EPG signed leading clients including Sensus Capital and Leverate. The company raised approximately £5.5 million in early funding and attracted investment from D5 Capital and Optimizer Invest. In December 2020, D5 Capital successfully exited after selling EPG to one of Europe’s largest banking groups, delivering a three times return to investors. Post-acquisition, the company’s independent operations ceased as it was absorbed into the buyer’s payment infrastructure. While the brand no longer actively markets under the Easy Payment Gateway name, the technology and routing algorithms developed by EPG continue to be utilized within the acquiring bank’s enterprise payment offerings.
Detailed Review
History and Founding
Easy Payment Gateway was established in September 2014 in Gibraltar by entrepreneur Alex Capurro, who brought extensive experience in payment solutions for the gambling industry. The company was conceived as an alternative to rigid, legacy payment gateways, focusing on flexibility, transparency, and real-time optimization. EPG’s core innovation was a visual routing system that allowed merchants to configure transaction paths by simply dragging and dropping icons. This enabled automatic detection of a card’s issuing country and routing to the most appropriate local acquirer, with fallback logic to alternative acquirers or payment methods if the primary route failed.
Growth and Funding
EPG quickly gained traction in the forex and binary-options sectors, signing prominent clients such as Sensus Capital and Leverate. In 2015, the company closed a £5.5 million funding round, which it used to open two new offices and scale its operations. That same year, D5 Capital invested alongside its angel network, and Optimizer Invest added EPG to its corporate portfolio. The company’s rapid growth was driven by its ability to offer 100% customizable, mobile-compatible cashiers with 3D Secure optimization, alongside real-time monitoring and reporting tools.
Product Capabilities
EPG’s flagship product was a PCI-DSS Level 1 certified payment gateway that provided a drag-and-drop routing engine, multi-acquirer connectivity, real-time monitoring and reporting, a customizable cashier, Interac2Pay integration, and intelligent fallback logic. The drag-and-drop engine allowed visual rule creation based on card country, transaction amount, currency, or any other parameter. The system seamlessly integrated with leading banks and processors worldwide, and live dashboards showed transaction success and failure rates along with routing performance. The cashier was fully white-label and mobile-responsive with 3D Secure optimization. EPG also signed a deal to support Interac2Pay, a Canadian e-transfer payment method popular in iGaming.
Acquisition and Current Status
In December 2020, D5 Capital announced the successful exit of its holding in EPG, selling the company to one of the largest banking groups in Europe. The transaction was structured as a sale of the entire entity, and post-acquisition EPG ceased to operate as an independent brand. Current headquarters, headcount, and standalone website are no longer maintained; the technology is now embedded within the acquiring bank’s broader payment gateway portfolio. Because of this, no independent current leadership team is publicly identifiable.
Industry Relevance
EPG is frequently cited in industry reviews as an early adopter of visual transaction routing and a pioneer in payment optimization for the iGaming and high-risk merchant segments. Its legacy technology influenced subsequent product developments in real-time payment orchestration.
Key Products
EPG Payment Gateway
PCI-DSS Level 1 certified gateway with drag-and-drop routing, real-time monitoring, and multi-acquirer fallback. Core offering for e-commerce and high-risk merchants.
Customisable Cashier
100% white-label, mobile-optimised checkout interface with 3D Secure support, designed to match merchant branding.
Real-Time Routing Engine
Visual rule builder allowing merchants to define transaction paths based on country, card type, amount, and other parameters; automatically reroutes declined transactions.
Interac2Pay Integration
Additional payment method support for Canadian e-transfer, catering to iGaming operators.
Key Persons
- Alex Capurro
CEO / Founder