E-Play
- Headquarters
- Kurzawska 6 Street, Warsaw 02-296, Poland
ePlay Digital Inc. is a mobile-game publisher and technology company that specializes in location-based, augmented reality (AR), and cross-reality (XR) experiences. The company’s flagship platform, Klocked, is designed to enable brands and operators—particularly in the iGaming and sports-betting industries—to deploy gamified advertising campaigns that reward user engagement. Klocked is marketed as the first XR advertising platform, allowing advertisements to be integrated into immersive, game-like environments. ePlay Digital also owns a portfolio of gaming titles, including “Howie’s Games,” “Fan Freak,” and “Big Shot,” which are expected to be integrated into the Klocked ecosystem to drive user acquisition and retention. Founded by Trevor Doerksen, who has a track record of three successful exits in educational technology and mobile gaming, ePlay Digital positions itself at the intersection of gaming, advertising, and immersive technology. The company targets B2B clients—such as casinos, sportsbooks, and media firms—seeking novel ways to capture audience attention and monetize user interaction through rewards, contests, and in-game ad placements. Although it began as a mobile-game developer, ePlay Digital has pivoted toward a technology-licensing model, licensing its platform to operators seeking innovative ways to engage users. While specific founding date and headquarters remain unconfirmed, the company operates as a public reporting entity and has disclosed plans to commercialize its XR advertising technology.
Detailed Review
Company History and Pivot
ePlay Digital Inc. began as a mobile-game developer under the name “ePlay Digital” and has since pivoted toward a technology-licensing model centered on its Klocked platform. Klocked is described as the first-to-enable XR advertising solution, allowing advertisements to be placed within augmented and virtual reality environments that are gamified to drive user interaction. The platform is specifically designed for iGaming operators who want to acquire players through engaging, reward-based ad units rather than traditional banners.
Business Model
ePlay Digital’s business model is B2B: it licenses its technology and game content to third-party operators, media companies, and advertising networks. The potential for iGaming verticals lies in the ability to embed betting or sweepstakes mechanics into the games, though the company’s public materials emphasize advertising rather than direct gambling. Revenue figures or active partnerships have not been disclosed.
Products and Brands
The company’s game portfolio includes “Howie’s Games,” “Fan Freak,” and “Big Shot.” “Fan Freak” is a sports-themed prediction or fantasy game that appeals to betting audiences, while “Big Shot” is a basketball-oriented skill game. These titles are intended to be integrated into the Klocked ecosystem as part of a full commercialization push, as reported in an April 2022 update.
Market Position and Challenges
ePlay Digital operates in a crowded XR advertising space. However, if the company can secure partnerships with major iGaming operators, its platform could provide a unique ROI-driven channel for player acquisition. The company has not disclosed its founding date, headquarters, headcount, or official website, and its public presence remains limited to press releases and the CEO’s LinkedIn profile.
Key Products
Klocked
The company’s flagship XR advertising platform, enabling brands to run gamified ad campaigns with augmented and virtual reality elements. Claims to be the first platform to support XR advertising.
Howie’s Games
A mobile game title from ePlay Digital’s portfolio, planned for integration into the Klocked ecosystem. Genre and mechanics not detailed.
Fan Freak
A sports-themed game likely involving fan predictions or fantasy elements, targeting sports-betting audiences.
Big Shot
A basketball-oriented skill game, intended to be enabled on the Klocked platform to drive engagement and ad monetization.
Key Persons
- Trevor Doerksen
CEO & Founder