Dribble Media Ltd
- Founded
- 2015-01-01 in London, United Kingdom
- Headquarters
- 86‑90 Paul Street, London EC2A 4NE, United Kingdom
- support@midnite.com
Dribble Media Ltd, operating commercially as **Midnite**, is a London-based online sportsbook and casino operator that began as a mobile fantasy football app before pivoting into esports and traditional sports betting. Founded in 2015 by Nick Wright, the company originally launched under the brand “Dribble” – a real‑time fantasy football game designed for mobile users. By 2019–2020, Dribble Media had transitioned to a full‑scale betting platform, rebranding as Midnite and securing a UK Gambling Commission licence. The platform now offers a wide range of betting markets covering major sports (football, basketball, tennis, etc.), esports titles (League of Legends, CS2, Dota 2, etc.), and a casino suite with slots, table games, and live dealer products. Midnite has raised over $12.5 million in venture funding, including a $2.5 million seed round led by Makers Fund in 2020 and a $10 million Series B round in 2024–2025, positioning itself as a fast‑growing challenger in the UK iGaming space. The company’s official registered address is 86‑90 Paul Street, London EC2A 4NE, and it is regulated by the UK Gambling Commission under licence account 42647. Dribble Media continues to operate under the Midnite brand, focusing on a mobile‑first user experience and leveraging AI‑powered content for marketing, while maintaining a strong emphasis on safer‑gambling messaging and compliance.
Detailed Review
History
Dribble Media Ltd was incorporated in the United Kingdom in 2015 (company number 09555672) and initially launched a mobile‑only fantasy football game called Dribble, which allowed users to build fantasy teams and compete in real‑time during live matches. The app gained traction but the company soon recognised the greater revenue potential of real‑money betting. In 2019, Dribble Media rebranded as Midnite and obtained a UK Gambling Commission operating licence, enabling it to offer sportsbook and casino services. The pivot was supported by a $2.5 million seed round led by Makers Fund in January 2020, with participation from angel investors. Founder Nick Wright stated that the funding would be used to “grow the team, enhance the product, and expand into new markets”.
Products and Platform
Midnite’s core product is a unified sportsbook and casino platform available via iOS and Android apps and a mobile‑optimised website. The sportsbook covers traditional sports (football, basketball, American football, tennis, etc.) as well as a dedicated esports section covering titles such as League of Legends, Counter‑Strike 2, Dota 2, and Valorant. The casino offering includes hundreds of slot games from leading providers, table games (blackjack, roulette, baccarat), and a live dealer lobby. The platform is designed with a clean, modern interface and places a strong emphasis on fast withdrawals and 24/7 customer support.
Funding and Growth
In 2024, Midnite raised a $10 million Series B funding round (approx. £7.7 million) to accelerate growth in the UK market. The company has actively used AI‑generated content for social‑media marketing, which has drawn scrutiny from the Advertising Standards Authority (ASA). In a 2025 ruling, the ASA upheld a complaint against a Midnite X‑post featuring an AI‑generated parody of footballer Trent Alexander‑Arnold, finding that the post constituted a marketing communication and that the content was likely to be of strong appeal to under‑18s. Dribble Media removed the post and paused similar campaigns.
Leadership and Governance
Founder Nick Wright serves as CEO. Two directors were appointed recently: Daniel Qu (appointed December 2025) and John Scott Salter (appointed May 2026). No other C‑level roles have been publicly confirmed. The company’s headcount is not disclosed but is estimated between 30 and 80 employees. The registered office is a shared co‑working space at 86‑90 Paul Street, London.
Regulation and Compliance
Dribble Media is regulated by the UK Gambling Commission (licence account 42647) and holds a remote betting and remote casino licence. The company is also a registered data controller with the ICO.
Key Products
Midnite Sportsbook
Online sports betting platform covering traditional sports (football, tennis, basketball, etc.) and esports (League of Legends, CS2, Dota 2, Valorant, etc.).
Midnite Casino
Digital casino offering slot games, table games (blackjack, roulette, baccarat), and live dealer tables.
Dribble (legacy)
Real‑time mobile fantasy football game (originally launched in 2015; now largely superseded by Midnite).