Don Best Sports

Company History and Founding

Don Best Sports began as a consumer-oriented odds comparison service — DonBest.com — before evolving into the industry’s most trusted B2B data supplier. The company’s growth was built on a single principle: deliver the fastest, most accurate sports betting odds to sportsbooks, online operators, and handicappers. Over its 25+ years, Don Best developed proprietary technology for aggregating and distributing live odds from a vast network of bookmakers, setting the standard for data reliability. The founder(s) are not publicly documented, though the brand name suggests a possible founder named Don Best.

Business Model and Core Products

Don Best generates revenue primarily through B2B odds feeds and data services, alongside subscription-based consumer tools. Key products include the DonBest Desktop and Mobile Screens — real-time odds display tools priced at $120/month for a sports package and $499/month for full coverage. The B2B Odds Feeds (XML/SMS) are the core revenue driver, serving over 180 sportsbooks with low-latency live odds and line history under a 99.9% uptime guarantee. Line Movement Analytics provide historical and real-time data for operators and bettors. The consumer site DonBest.com offers free odds comparison, expert picks, and a handicapper network.

Ownership and Structure

Don Best Sports Corporation was acquired by Scientific Games Corporation on November 1, 2018, for an undisclosed sum. It now operates as a data unit within the OpenBet division of Light & Wonder. The combined OpenBet organization employs approximately 1,000 people, with Don Best’s specific headcount not publicly broken out but likely in the low hundreds. The company is integrated into OpenBet’s broader sports betting ecosystem but retains its brand identity.

Market Position and Competition

Don Best is consistently recognized as the “gold standard” for real-time odds data in North America. Competitors include Sports Insights, OddsJam, Sportradar, and Genius Sports, but Don Best remains the incumbent choice for B2B data due to its longevity, precision, and 99.9% uptime guarantee. Its data feeds are used across regulated markets in North America, Europe, and Asia Pacific, powered by OpenBet’s 34 global licenses.

Licensing and Regulatory

Don Best itself does not directly hold gambling licenses but powers licensed operators through its data feeds. The parent company OpenBet holds licenses in multiple jurisdictions, ensuring compliance across regulated markets.

Recent Developments and Leadership

The only publicly confirmed leadership figure is Benjie Cherniak, who was appointed Managing Director at the time of the 2018 acquisition. No subsequent updates to his role or other C-level executives have been publicly documented. The company does not maintain a separate public leadership roster; executive oversight likely falls under OpenBet’s CEO (Jordan Levin as of 2025).