Delasport

History and Founding

Delasport was founded in 2010 by Avi Shemesh, initially operating from Gibraltar before establishing its corporate headquarters in Valletta, Malta. The company began as a specialised sportsbook software developer and gradually expanded its offering to include a full online casino suite and a comprehensive player account management system. Over the years, Delasport has grown to employ approximately 430 professionals across its offices in Malta, Bulgaria (Sofia and Plovdiv), and Ukraine.

Business Model

Delasport operates a B2B model, providing both turnkey fully managed solutions and modular API-based components. This flexibility allows operators to either deploy a complete, regulation-ready platform or integrate specific modules like sportsbook, casino, or player management into existing systems. The company generates revenue through licensing fees, revenue sharing, and managed service contracts. Delasport’s white-label solution is a particularly popular offering, enabling operators to launch a branded casino and sportsbook quickly with access to licencing, games, payment processing, and ongoing support.

Core Products

Delasport’s core product portfolio spans three main verticals: Sportsbook, Online Casino, and Player Account Management. The sportsbook solution includes pre-match and in-play betting, a proprietary trading and risk management engine, and live streaming integration. The casino module aggregates thousands of games from top-tier providers and features Delasport’s own SuperPot jackpot product. The PAM system offers real-time player analytics, CRM tools, bonus engines, and compliance management. Additional products include the White Label Solution, the Plug and Play iFrame for quick integration, and Betiator, a real-time in-play betting platform launched in 2026 that transforms live odds into a visual, emotion-driven entertainment experience. A crash-style sports betting game was also introduced in 2026.

Market Position and Licensing

Delasport holds regulatory approvals in 12 regulated markets: Brazil, Denmark, Estonia, Ireland, Isle of Man, Malta, Mexico, Netherlands, South Africa, Sweden, United Kingdom, and Ontario, Canada. This multi-jurisdictional footprint underscores the company’s commitment to operating only in regulated environments, a stance that has helped it secure partnerships with both start-ups and established operators. The company has been consistently recognised by the industry, earning awards such as EGR B2B Awards 2023 for In-Play Betting Software, SBC Awards 2022 for White Label Supplier, EGR Europe Awards 2025 for European Software Supplier, and SBC Awards Europe 2026 for Sportsbook Supplier of the Year. Delasport competes with other iGaming platform providers such as Kambi, SBTech, and Playtech, differentiating through its modular architecture, personalised engagement tools, and strong white-label offering.

Recent Innovation and Outlook

In 2026, Delasport launched Betiator, an innovative real-time in-play betting platform that moves beyond static odds to offer a visual, emotion-driven experience aimed at increasing player engagement. The company also introduced a crash-style sports betting game, further extending its product differentiation. Delasport remains privately held and unfunded, focusing on sustained organic growth rather than external capital. With a growing presence in regulated markets and a continuous stream of product innovations, Delasport is well-positioned to maintain its trajectory as a leading iGaming software supplier.