Connect Now Sweden AB
- Founded
- 2007-01-01 in Johanneshov, Stockholm, Sweden
- Headquarters
- Johanneshov, Stockholm, Sweden
- info@connectnow.se
- Phone
- (206) 347-3531
Connect Now Sweden AB is a privately held B2B service provider dedicated to the global e-gaming industry. Headquartered in Johanneshov, Stockholm, the company was founded in 2007 and employs around 30 staff. It specializes in revenue-generating services that help online gambling operators maximise the lifetime value of their player bases. Its core offerings include reactivation of dormant players, conversion of non-depositing players, player data validation, information services, and welcome call programmes. These services are designed to plug directly into operators’ existing CRM and marketing workflows, with the goal of boosting profitability without requiring major platform changes. Connect Now’s client list has included prominent iGaming brands such as Pokerstars, Betsson, and Bwinparty, indicating a focus on large, regulated operators. The company positions itself as a data-driven partner that helps clients navigate regulated markets, particularly during migration events. While its public digital footprint is limited, its LinkedIn profile remains the primary source for corporate details. The iGaming industry is highly competitive, but Connect Now’s longevity since 2007 suggests a steady, niche position.
Detailed Review
History & Structure
Connect Now Sweden AB was founded in 2007 and is a privately held company with 11–50 employees. Its headquarters is in Johanneshov, a district of Stockholm, Sweden. The company has no publicly disclosed external funding rounds or parent company. Its minimal public web presence—a LinkedIn page and a single vendor listing on iGamingSuppliers.com—suggests a low-profile, relationship-driven business model typical of many B2B iGaming service providers that rely on industry events and direct sales rather than broad digital marketing.
Products & Services
Connect Now does not offer a branded software platform but markets five managed services: reactivation of dormant players, conversion of non-depositing players, validation (likely data quality checks), information services (player notifications and compliance updates), and welcome calls (onboarding assistance for new depositors). These are presumably delivered as managed services by the company’s team, using proprietary scripts and data analysis tools. No white-label or self-serve options have been disclosed.
Competitive Position
The iGaming CRM services market includes larger competitors like Optimove, QTech, and various call-centre outsourcing firms. Connect Now’s differentiation appears to lie in its specialisation on "migration in conjunction with regulated markets"—a very specific pain point as more jurisdictions introduce strict licensing regimes. By helping operators retain players through market moves, Connect Now addresses a critical operational risk. However, the lack of public case studies, client testimonials, or thought leadership makes it difficult to assess its current market traction. The company has no discernible news presence, indicating a stable but non-growth-focused business.
Licensing & Compliance
The company does not claim any gambling licence itself; it provides ancillary services. Its LinkedIn profile lists "Market Research" as the industry, but the specialities clearly target e-gaming operators. Given the sensitivity of handling player data, it likely relies on GDPR compliance and contractual data-processing agreements with its clients.
Conclusion
Connect Now Sweden AB is an established but very low-profile B2B service firm in the iGaming ecosystem. Its five-service product set, coupled with a long-standing client roster, indicates a reliable, niche operator. However, the lack of verifiable leadership, financials, or product branding makes it challenging to evaluate its current scale or strategic direction.
Key Products
Reactivation of dormant players
Targeted campaigns to bring back users who have stopped playing.
Conversion of non-depositing players
Strategies to turn registered players who have never deposited into first-time depositors.
Validation
Data cleanup and verification services, e.g., email/phone validation.
Information services
Player notifications and regulatory/compliance updates.
Welcome calls
Onboarding calls for new depositing players.
Offices & Headcount
30 employees (approx.)