Clarity Global
- Founded
- 2013-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
Clarity Global is a senior-led global growth consultancy and digital marketing agency specializing in B2B technology brands. Founded in 2013 in London by Sami McCabe, the company has grown through organic expansion and strategic acquisitions, including the 2023 purchases of Political Intelligence UK and Sefiani, which added public affairs and crisis management capabilities respectively. The agency offers a full suite of integrated services spanning digital marketing (SEO, content marketing, paid media), strategic communications, public affairs, and reputation management. In 2024, Clarity Global launched Surfacd, a proprietary AI search visibility platform that helps brands track and optimize their presence across generative AI platforms like ChatGPT and Perplexity. The firm serves a global client roster including LastPass, Volvo Group, and Etsy. Clarity Global is a Certified B Corporation and operates offices in London, Sydney, and Amsterdam, with approximately 150 employees. The agency is known for its data-driven, outcome-based approach and has won multiple industry awards.
Detailed Review
History and Founding
Clarity Global (formerly known as Clarity) was founded in 2013 by Sami McCabe in London, UK, with the vision of creating a global agency that sits between large networks and single-market firms. The company initially focused on strategic communications and editorial services before evolving into a full digital marketing and PR agency. In January 2024, founder Sami McCabe stepped aside as CEO, and Rachel Gilley, who had previously served as UK Managing Director and EMEA Managing Director, was appointed as the new CEO.
Services and Business Model
Clarity Global provides a comprehensive range of services tailored to B2B technology companies: digital marketing (including SEO, content marketing, and paid media), digital PR, public affairs, crisis and reputation management, and strategic communications. The agency operates on an outcome-based model, emphasizing measurable results for clients. Their client base spans cybersecurity, fintech, SaaS, and healthcare sectors, with mid-to-large enterprises.
Acquisitions and Expansion
The agency has expanded through key acquisitions. In 2023, it acquired Political Intelligence UK, a public affairs consultancy, and Sefiani, an Australian strategic communications and crisis management firm based in Sydney. These acquisitions strengthened Clarity Global's public affairs offering and provided a significant APAC presence. The company now has offices in London (HQ), Sydney, and Amsterdam.
Surfacd and AI Innovation
In 2024, Clarity Global launched Surfacd, a proprietary AI search visibility platform that monitors brand presence across generative AI platforms such as ChatGPT, Perplexity, and Gemini. Surfacd provides competitive analysis and source attribution, feeding into a Generative Engine Optimisation (GEO) consulting service that helps brands improve their representation in AI-generated answers. This product positions Clarity Global at the forefront of AI-driven marketing.
Leadership and Culture
The leadership team includes CEO Rachel Gilley, President Digital Marketing Tom Telford, President Public Affairs Nick Lansman, President APAC & Reputation Counsel Robyn Sefiani, and Head of Technology Will Julian-Vicary. The company emphasizes diversity, equity, and inclusion, holding a public commitment to improving workplace representation. Clarity Global is a Certified B Corporation, reflecting its focus on social and environmental performance.
Market Position and Awards
Clarity Global is recognized as a leading agency for B2B technology brands, competing with both large networks and specialist consultancies. The firm has won multiple industry awards for its campaigns and data-driven approach. Its integration of traditional communications with digital marketing and AI optimization gives it a distinctive edge in the evolving marketing landscape.
Key Products
Clarity Global Platform
A cross-border payment platform for businesses in iGaming, e-commerce, IT, and digital marketing, handling international money transfers, multi-currency settlements, and regulatory compliance.
Cross-Border Money Transfer Platform
A digital platform enabling businesses to send and receive international payments in multiple fiat currencies and cryptocurrencies, supporting fast settlement, real-time tracking, and multi-currency accounts.
High-Risk Merchant Accounts
Specialized accounts for businesses in iGaming, forex brokerage, and other high-risk sectors, offering compliant payment acceptance and payout processing.
Crypto Payment Solutions
Integration for e-commerce and other businesses to accept cryptocurrency payments from customers, with automatic conversion to fiat or stablecoins.
Multi-Currency Payout Services
Tools to pay remote employees, freelancers, and suppliers in over 100 jurisdictions, with support for local bank transfers and digital wallets.
Online Payment Solutions
A set of tools enabling businesses to accept customer payments in multiple currencies, with automated reconciliation and compliance checks.
Business Payment Solutions
Mass payout engine for supplier payments, payroll disbursements, and partner commissions, supporting batch processing across jurisdictions.
Cross-Border Payment Solutions
Tailored treasury transfer service for high‑value or recurring international movements, designed for companies with complex operational footprints.
Digital Marketing Suite
Integrated SEO, content marketing, digital PR, and paid media services for B2B technology brands.
Strategic Communications
Senior-led counsel, messaging, media relations, and thought leadership for complex business narratives.
Public Affairs
Government relations, policy advisory, and stakeholder engagement, delivered via Political Intelligence UK.
Crisis & Reputation Management
Issues management, crisis communications, and reputation counsel, delivered via Sefiani.
Surfacd
Proprietary AI search visibility platform that tracks brand presence across ChatGPT, Perplexity, Gemini, and other generative AI platforms, with competitive analysis and source attribution.
Generative Engine Optimisation (GEO)
Consulting service that uses Surfacd data to improve brand representation in AI-generated answers.
Offices & Headcount
150 employees (approx.)
Key Persons
Rachel GilleyChief Executive Officer (CEO)