iGaming B2B
Founded
2009-01-01 in Leeds, West Yorkshire, United Kingdom
Headquarters
Leeds, West Yorkshire, United Kingdom
Email
info@circusppc.com
Phone
+44 1135-370973

Circus PPC Agency is a Leeds-based paid media agency specialising in pay-per-click advertising across Google, Bing, Amazon, and Meta. Founded in 2009 by Rick Tobin as a one-man consultancy, the company has grown into a Google Premier Partner with a team of 11–50 employees and a client base of over 300 businesses. Its core philosophy centres on cutting waste, scaling efficiently, and continuously optimising campaigns to deliver measurable results. The agency reports an average 150% revenue growth for clients in the first three months of engagement. In 2026, Circus PPC achieved Google Premier Partner status and recorded a 50% year-over-year increase in new client wins during Q3. The company serves e-commerce, retail, B2B, and other sectors, and regularly publishes market predictions, positioning itself as a thought leader in the UK PPC landscape. With no external funding, it remains privately held and headquartered in Leeds, West Yorkshire.

Detailed Review

History & Foundation

Circus PPC Agency Ltd (company number 07944709) was incorporated in the UK and began operations in 2009. Founder Rick Tobin started the business as a solo consultancy, providing PPC management for small-to-medium businesses. Over the following years, the agency built a reputation for data-driven optimisation and strong client relationships. By 2020, it had become a Google Premier Partner, a designation reserved for the top 3% of Google Partners globally.

Services & Platforms

The agency’s core offering is managed PPC advertising across multiple platforms. On Google Ads, it runs Search, Shopping, Display, Video, and Performance Max campaigns. For retail and e-commerce clients, it prioritises Performance Max while testing standard Shopping ads. On Microsoft Advertising, it manages search campaigns across the Bing Network, leveraging the platform’s higher conversion rates from partner sites. For clients selling on Amazon, it offers Sponsored Products and Sponsored Brands advertising. The social arm includes Meta (Facebook/Instagram) paid social campaigns. The agency also provides strategic consulting, campaign audits, and creative optimisation.

Clients & Results

Circus PPC has worked with over 300 clients, ranging from SMEs to established brands. Published testimonials include MaxiNutrition (Ecommerce Manager) and Trint (Marketing Director Will Miller), both praising the agency’s proactive optimisation and cost savings. In 2025, the agency reported a 50% YoY increase in client wins during Q3. Typical performance metrics include an average 150% growth in the first three months of engagement, though specific case studies are not publicly detailed.

Awards & Partnerships

The agency is a Google Premier Partner (2026) and a Microsoft Advertising Select Partner. It was listed among the best PPC agencies in the UK by multiple industry roundups, including Roast’s 2026 guide and the Munro Agency’s top performance marketing agencies list. It was also featured in Prolific North for its strong client growth.

Team & Culture

The company employs 11–50 people, with one external source reporting a team of 13. The culture is described as “obsessed with the relentless pursuit of performance,” with a flat hierarchy and hands-on account management. The leadership team consists of the founder/CEO and a Chief Operations Officer; no other C-level roles are publicly named.

Reputation

Circus PPC is well-regarded for its pragmatic, waste-reduction approach. Reviews on DesignRush and other platforms highlight the agency’s deep platform knowledge and honest communication. It is considered a strong mid-market option for UK-based companies looking to scale paid media without vanity metrics.

Key Products

  • Google Ads Management

    Full-service management of Search, Shopping, Display, Video, and Performance Max campaigns, with a focus on e-commerce and lead generation.

  • Microsoft Advertising (Bing)

    Campaigns across the Microsoft Search Network, delivering high-converting traffic at lower volumes.

  • Amazon Advertising

    Sponsored Products and Sponsored Brands campaigns for retail clients selling on Amazon.

  • Meta (Facebook/Instagram) Paid Social

    Social ad campaigns aimed at upper-funnel awareness and direct response.

  • PPC Audits & Consultancy

    One-off audits and strategic consulting to improve existing paid media performance.

Offices & Headcount

13 employees (approx.)

Key Persons

  • Rick Tobin

    Founder & CEO (also referred to as Managing Director)

Related Companies