Checkd Group
- Founded
- 2012-01-01 in Manchester, England
- Headquarters
- Manchester, England
- hello@checkd.media
Checkd Group is a privately held digital media and technology company headquartered in Manchester, England, founded in 2012. It creates sports betting content, audiences, and technology solutions for the world’s largest sportsbooks. The group operates through three divisions: Checkd Media, which owns several of the UK’s largest sports betting communities and specialises in content production, paid media, and affiliate services; Checkd Dev, which builds native apps and web platforms for tier‑1 bookmakers; and Checkd International, established in 2022 to serve emerging markets, particularly the United States. Checkd Group’s flagship product, FlashPicks, is a sports betting tool launched in North America in 2025. The company also manages a portfolio of sports betting social‑media communities with an engaged audience of over 2.5 million users. Its client roster includes some of the biggest names in iGaming, and it emphasises responsible gaming across all its operations. With offices in Manchester and New York, Checkd Group employs between 51 and 200 people (LinkedIn estimate). The company is led by Chief Executive Officer Dan Quirk, who oversees the group’s strategic growth. Checkd Group remains privately held and has not disclosed any external funding rounds.
Detailed Review
Checkd Group was founded in Manchester, England, in 2012 as a digital media business focused on the emerging sports betting affiliate market. Over the following decade, it evolved into a full‑service agency and technology developer serving the iGaming industry. Its three‑division structure reflects a deliberate strategy to cover the complete value chain: audience acquisition and content (Checkd Media), product development and app building (Checkd Dev), and market expansion (Checkd International). The company’s proprietary products include FlashPicks, a mobile‑first betting tool that provides curated picks and odds comparisons for North American bettors, and several large, independent betting communities on social media platforms. These communities generate organic engagement and high‑quality traffic for partner sportsbooks. On the technology side, Checkd Dev has delivered native applications for multiple tier‑1 bookmakers, leveraging over 15 years of collective experience in the sports and gaming sector. The company also offers white‑label development services, paid media campaigns, and affiliate marketing programmes. Checkd Group has been recognised for its rapid expansion into the US market, where it established the Checkd International division in 2022 and subsequently launched FlashPicks. The company’s client base includes leading sportsbooks and iGaming operators across regulated markets. It operates under the principles of responsible gambling, integrating safer‑gambling messaging into all its content and tools. While the group is not publicly traded, its LinkedIn profile indicates 51–200 employees, and its Companies House filing (number 10313336) confirms its registered address in Manchester. No external funding rounds or valuations have been publicly reported.
Key Products
Checkd Media
Division that owns and operates several of the UK’s largest sports betting social communities (audience >2.5M). Provides content production, paid media, and affiliate services.
Checkd Dev
Technology division specialising in native app and web development for tier‑1 bookmakers. Builds the group’s own product suite as well as bespoke client solutions.
Checkd International
Division formed in 2022 to handle international projects, particularly in the United States, and to scale affiliate operations in emerging markets.
FlashPicks
Sports betting tool launched in North America (2025) that delivers curated picks, odds comparison, and betting insights to users.