iGaming B2B
Founded
2000-01-01 in Denmark
Headquarters
Lauritzensvej 1, 9000 Aalborg, Denmark
Email
info@cego.dk

CEGO ApS is a Danish vertically integrated gaming company that owns and operates the entire gaming value chain, from proprietary game development and an in-house platform to dual-jurisdiction licences in Denmark and the United Kingdom. Founded in Denmark in 2000, the company originally focused on casual online games and social gaming experiences before evolving into a full-service online casino operator. In 2014, the Danish state-owned gambling operator Danske Spil acquired a 60% stake in CEGO, providing capital and strategic support. CEGO’s core offering combines a custom-built gaming platform with a portfolio of original slot games and casual titles, serving both its own licensed brands and white-label partners. The company is headquartered in Aalborg, Denmark, and employs approximately 147 people. CEGO holds licences from the Danish Gambling Authority and the UK Gambling Commission, giving it access to two of Europe’s most regulated markets. It also developed the social casino app Voodoo Friends for iOS and Android.

Detailed Review

History & Ownership

CEGO was established in 2000 as a Danish video game developer, initially creating casual online games and social entertainment products. In 2014, Danske Spil (the Danish state lottery and gambling operator) acquired a 60% stake in the company, integrating CEGO’s technology into its broader digital strategy. Subsequent press reports indicated that Danske Spil planned to divest its stake in CEGO, though the current ownership structure is not explicitly detailed in public records. The legal entity “CEGO Midco ApS” was incorporated in 2019, which may be a holding company for the group.

Products & Platforms

CEGO’s core product suite includes a proprietary games studio that develops original slot games and casual titles, designed for both desktop and mobile play. The company operates an in-house platform handling player accounts, game aggregation, payment processing, and compliance with regulatory requirements in Denmark and the UK. CEGO runs its own online casino brands under Danish and UK licences and also offers white-label solutions to third-party operators. It developed at least one social casino app, Voodoo Friends, for iOS and Android.

Technology & Partnerships

CEGO’s platform and games are built using proprietary technology. In a notable past partnership, CEGO selected EveryMatrix as its platform provider while under Danske Spil’s ownership, but the company’s current website emphasises that it now owns the full tech stack internally. CEGO primarily targets regulated markets in Europe.

Market Presence

With a headcount of approximately 147 employees, CEGO is a mid-sized player in the iGaming supply chain. Its dual licence model (Denmark + UK) gives it a compliance advantage in two of the industry’s most demanding jurisdictions. The company’s revenues are estimated at $12.1 million (Zoominfo), though this figure may not be up to date.

Licensing & Regulation

CEGO holds both a Danish online gambling licence issued by Spillemyndigheden and a UK Gambling Commission licence, allowing it to operate legally in both markets. These licences cover both software provision and operator activities.

Recent Developments & Ongoing Operations

CEGO continues to operate as an independent entity, possibly under new ownership following the Danske Spil divestment. No major product launches or funding rounds were reported in the provided sources beyond 2025. The company maintains a presence on iGaming supplier directories and business databases.

Key Products

  • CEGO Platform

    Full-stack iGaming platform with player management, game aggregation, and compliance tools.

  • CEGO Games Studio

    Portfolio of proprietary slot games and casual titles designed for desktop and mobile play.

  • Voodoo Friends

    Social casino / casual mobile app for iOS and Android.

  • White-Label Casino Solutions

    Tailored online casino operations for B2B partners under CEGO’s licences.

Offices & Headcount

147 employees (approx.)

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