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Founded
2019-01-01 in Reykjavik, Iceland
Headquarters
Reykjavik, Capital Region, Iceland

Bwloto (styled as BW) is a privately held Icelandic technology company that provides a full-stack, cloud-native iLottery platform to regional lotteries, charity operators, and emerging lottery markets worldwide. Founded in 2019 by the team behind Betware, which deployed the world's first internet lottery in Iceland in 1996, Bwloto specializes in a modular Lottery as a Service (LaaS) model. Its platform encompasses digital lottery, retail point-of-sale, eInstants, raffles, prize draws, sweepstakes, and an open API architecture. The company holds ISO 27001 certification and serves WLA-member lotteries and regulated operators in eight countries across the Nordics, Western Europe, Central Europe, and North America, with active expansion into Latin America, Africa, and additional jurisdictions. Bwloto's go-to-market strategy targets both small- and mid-sized operators needing cost-effective digital solutions and larger national lotteries seeking an innovation layer. The platform includes more than 25 certified game titles and has been developed by a team with over 20 years of combined iLottery experience.

Detailed Review

Business Model

Bwloto operates on a SaaS-based subscription model called Lottery as a Service (LaaS), which bundles a complete digital lottery stack into a single offering. This model reduces upfront capital expenditure for operators, allowing rapid deployment in weeks rather than months. The company also offers Lottery Launchpad, an innovation layer for larger lotteries to quickly introduce new game formats independently of their legacy platforms.

Products & Platforms

The core platform includes lotto, raffle, eInstants, prize draws, sweepstakes, and retail capabilities, all modular and configurable. The Game Studio provides a portfolio of 25+ certified digital instant games designed with casual mobile-game mechanics rather than traditional scratch-card formats. These games are fully customizable in visuals and payout logic and are certified for insured jackpots. The Retail Module enables omnichannel integration between digital and physical point-of-sale operations. Pre-integrated services include payments, KYC/AML, CRM, and content partners, with an open API for custom extensions.

Market Position & Competitive Edge

Bwloto positions itself as a disruptor against legacy vendors such as Scientific Games, IGT, and Brightstar. Its founder-level expertise—the team built the world's first iLottery—provides credibility in regulated markets. The company's ISO 27001 certification and rapid deployment capability are key differentiators. Currently serving eight countries, the company is targeting growth in Latin America, Africa, and additional North American and European jurisdictions. In February 2024, Bwloto announced a partnership with Scientific Games as a content studio partner for the SG Content Hub, signaling its integration with major industry players.

Key Products

  • Lottery as a Service (LaaS)

    Full-stack, cloud-native digital lottery platform for SME operators. Includes lotto, raffle, eInstants, prize draws, sweepstakes, and retail. Modular, configurable, and deployable in weeks.

  • Lottery Launchpad

    Innovation layer for large national lotteries to quickly launch new game formats independently of their core platforms.

  • Game Studio (eInstants)

    Portfolio of 25+ certified digital instant games designed with mobile-game mechanics. Fully customizable in visuals and payout logic. Certified for insured jackpots.

  • Retail Module

    Omnichannel retail integration for digital and physical point-of-sale lottery operations.

Offices & Headcount

30 employees (approx.)

Key Persons

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