Blueprint Entertainment UK Ltd.
- Founded
- 2001-01-01 in Newark, England
- Headquarters
- Blueprint House, Northern Road, Newark, NG24 2EU, United Kingdom
- Phone
- +44 1636-677425
Blueprint Entertainment UK Ltd., trading as Blueprint Gaming, is a leading UK‑based developer of online, mobile, and land‑based gaming content. Founded in 2001 and acquired by Germany’s Gauselmann Group in 2008, the company has grown to become one of the top five digital game studios in the UK. Headquartered at Blueprint House, Northern Road, Newark, England, it operates under a Gambling Commission licence (account 6516) for its online activities and also holds Maltese (MGA) licences through its subsidiaries. Blueprint Gaming is renowned for its extensive library of slot titles, including branded games, progressive jackpot networks, and the popular “Rapid Fire Jackpots” series. The company supplies content to major online operators—such as NetBet UK—and also powers land‑based terminals through its sister division, Blueprint Operations. With a focus on innovative mechanics, player engagement, and regulatory compliance, Blueprint Entertainment UK Ltd. continues to be a key player in both the UK and global iGaming markets.
Detailed Review
Blueprint Gaming’s product portfolio spans hundreds of online slot games, many of which feature licensed intellectual property (e.g., The Goonies, Top Gun, Ted) and proprietary jackpot systems. The studio’s games are delivered via standard HTML5 for desktop and mobile play, and are integrated with major operator platforms through APIs and aggregators such as Light & Wonder’s OpenGaming.
In addition to digital content, the company (through its Blueprint Operations arm) provides dedicated gaming cabinets and a proprietary platform for the UK’s adult gaming centre (AGC) and bingo markets. The group’s development team is based primarily in Newark and employs cross‑functional expertise in mathematics, art, and software engineering.
Blueprint holds both B2B critical supply licences from the UK Gambling Commission and an MGA licence, ensuring compliance across key regulated markets. The company has a strong track record of partnerships, having recently extended a four‑year commitment to Light & Wonder’s OpenGaming ecosystem and launched content with UK operator NetBet.
Its “Rapid Fire Jackpots” network has become a signature product, offering multiple prize tiers and high volatility. Blueprint also maintains a responsible gaming policy and publishes tax strategies and modern slavery statements for its group entities. While headcount figures are not publicly disclosed, the studio’s sustained growth and multi‑channel operations indicate a substantial team.
Key Products
Big Bad Wolf / Other Classic Series
A collection of high‑volatility slots with engaging bonus rounds.
Blueprint Operations
Land‑based division supplying cabinets, platform software, and game content to UK AGCs and bingo halls.
Blueprint Gaming (Online Slots)
Full catalogue of HTML5 slots for desktop and mobile, including branded titles and proprietary mechanics.
Rapid Fire Jackpots
A multi‑level progressive jackpot network featured on several Blueprint titles.
Wish Upon a Jackpot
One of Blueprint’s most popular slot series, known for its fairy‑tale theme and linked jackpots.
OpenGaming Integration
Content delivery platform through Light & Wonder’s ecosystem, enabling distribution to hundreds of operators.
Licensed IP Games
Titles based on movies/TV (e.g., Top Gun, The Goonies, Ted).