BlueOcean Gaming

Company History and Founding

BlueOcean Gaming was founded in 2007 in Nova Gorica, Slovenia, initially as a developer of land-based casino software. According to the company's official history, it recognized the shift towards online gambling and pivoted to online solutions around 2009-2010. This strategic shift allowed it to capitalize on the growing digital market. The company's founder, Borut Lozej, has been instrumental in steering the company through this transition. Over the years, BlueOcean Gaming has accumulated more than 15 years of industry experience and now employs around 100 people.

Core Products: GameHub and Turnkey Solutions

The centerpiece of BlueOcean Gaming's offering is GameHub, a game aggregation platform that connects operators to over 70 game providers (some sources mention over 140 including sportsbook and virtual sports) and approximately 5,000 titles via a single API. This includes slots, live casino, virtual sports, and sportsbook content. In addition to aggregation, the company provides white-label and turnkey solutions that encompass a customisable front-end, a unified back-end for managing games, payments, and players, and multiple payment gateway integrations. These solutions are designed to reduce time-to-market and offer scalability for operators.

Business Model and Market Position

BlueOcean Gaming operates exclusively as a B2B supplier, providing its platform and aggregation services to online casino operators. It does not operate its own B2C brands, which allows it to serve multiple clients without conflict. The company's independence and focus on service quality are key differentiators. While not as large as some competitors like SoftSwiss or EveryMatrix, BlueOcean Gaming has carved a niche with its flexible, all-in-one approach, particularly attractive for smaller operators and land-based businesses transitioning online. The company has not disclosed any funding rounds and appears to be self-funded.

Licensing and Regulatory Footprint

The research notes do not explicitly mention specific licenses (e.g., MGA, UKGC). However, as a B2B provider, BlueOcean Gaming likely holds or works with operators who hold licenses in various jurisdictions. No licensing information is available from the provided sources.

Partnerships and Recent News

BlueOcean Gaming has secured distribution agreements with game studios such as Spearhead Studios, as confirmed by a joint announcement. The company is also active in industry events and has celebrated milestones like its 15th anniversary, highlighted in a GamblingIQ article. No recent M&A activity or major client wins are mentioned in the research.

Leadership

The company's CEO is Dejan Jovic, who has been in the role since September 2016, having previously served as COO and System Administrator at the company since 2009. Founder Borut Lozej is also a key figure. No other C-level executives (CTO, CCO, CFO) were identified with explicit confirmation from the provided sources.