iGaming B2B
Founded
2015-01-01 in Grapevine, Texas, USA
Headquarters
Grapevine, Texas, USA
Email
jfaci@blitsoftware.com
Phone
+34 935 323 737

BILT Incorporated is a B2B software company that provides a cloud-based platform for creating and delivering interactive 3D step-by-step instructions, known as Intelligent Instructions. Founded in 2015 by Nate Henderson and Ahmed Qureshi and headquartered in Grapevine, Texas, the company serves organizations in manufacturing, field service, defense, and consumer goods. Its platform converts traditional PDFs, videos, and paper manuals into voice- and animation-guided workflows that can be accessed on smartphones, tablets, AR headsets, or desktops. BILT has served over 14 million customers, created more than 275,000 Intelligent Instructions, and reported 343,000 monthly active users as of late 2024. The company raised $1.8 million in venture funding and generated an estimated $9.6 million in annual recurring revenue in 2024, with approximately 69 employees. Its co-founders were named EY Entrepreneur Of The Year 2023 Southwest Award winners, and in late 2025 the company appointed Mitch Dawson as Chief Technology Officer to accelerate AI and spatial computing capabilities.

Detailed Review

Company History & Founding

BILT Incorporated was founded in 2015 by veteran entrepreneurs Nate Henderson and Ahmed Qureshi. The idea arose from the inefficiency of traditional assembly and repair instructions—flat PDFs, static diagrams, and video tutorials—which were error-prone and ill-suited for a mobile workforce. The co-founders aimed to build a platform delivering animated, interactive 3D step-by-step guidance on any device, reducing cognitive load and improving first-time success rates. The company initially launched a free mobile app for consumers focused on furniture assembly and home improvement, then pivoted to enterprise clients where manufacturers and service organizations had greater needs. By 2019, BILT raised a $1.8 million venture round and scaled its enterprise sales. In 2023, Henderson and Qureshi received the EY Entrepreneur Of The Year 2023 Southwest Award.

Product Platform & Technology

BILT's core offering is the 3D Intelligent Instructions platform, available as a SaaS solution for organizations and a free mobile app for individuals. Companies upload CAD models or 3D assets and convert them into step-by-step interactive guides with voice narration, animation, and text overlays. Guides can be consumed on smartphones, tablets, AR headsets, or desktops, and support multilingual and ADA-compliant content. Key capabilities include training and onboarding, field service enablement, assembly and installation guides, an analytics dashboard tracking user interactions and error rates, and integration with product lifecycle management. Organizations report up to 60% reduction in training time and 40% fewer errors. The platform is used by global manufacturers, retailers, and government agencies.

Market Position & Competition

BILT operates in the emerging market for digital guidance and immersive learning. It competes with traditional training content providers, AR/VR platforms like Scope AR, Atheer, and Vuforia, and general learning management systems lacking 3D capabilities. BILT differentiates through its focus on 3D interactive instructions, ease of use, and real-time analytics. The company has secured partnerships across manufacturing, defense, and field service, though specific client names are not publicly disclosed.

Funding & Financials

According to GetLatka, BILT has raised a total of $1.8 million in one venture round in 2019. The company has not disclosed valuation. Estimated annual recurring revenue grew from $5.6 million in 2023 to $9.6 million in 2024. Headcount fluctuates, standing at approximately 69 employees as of December 2024. BILT is privately held and appears to have no additional funding beyond the 2019 round.

Recent Developments

In November 2025, BILT appointed Mitch Dawson as Chief Technology Officer. Dawson previously served as VP Engineering at Physna, Director of Engineering at Zillow, and held senior engineering roles at Microsoft. The hire signals a push to accelerate AI and spatial computing capabilities, aiming to create dynamically adaptive instructions. The company continues to expand into government and defense sectors with heightened cybersecurity requirements.

Key Products

  • BILT Intelligent Instructions Platform

    Cloud-based SaaS platform for creating, deploying, and analyzing 3D interactive step-by-step guides for assembly, installation, maintenance, repair, and training.

  • BILT Mobile App (for Individuals)

    Free iOS/Android app providing consumers with animated 3D instructions for assembling products like furniture and electronics.

  • BILT for Organizations

    Enterprise solution with multi-user management, analytics, custom branding, and integration with existing LMS/PLM systems.

  • Instruction Analytics

    Dashboard capturing user behavior such as time per step, error flags, and completion rates to optimize processes and training.

Offices & Headcount

69 employees (approx.)

Key Persons

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