BGS - Better Game Solutions
- Headquarters
- Vienna, Austria
- info@bgs.at
- Phone
- +43 7117 70
BGS – Better Game Solutions is a B2B sportsbook technology provider wholly owned by Casinos Austria / Austrian Lotteries, one of Europe's largest state-owned gambling groups. Headquartered in Vienna, Austria, BGS delivers a fully integrated sports betting platform that includes odds management, risk and trading tools, front-end applications for web and mobile, and back-office analytics. The company's solutions are designed for both retail and online channels, enabling operators to launch and scale their sportsbook offerings in regulated markets. As an in-house technology arm of a major lottery and casino operator, BGS benefits from decades of operational experience across multiple jurisdictions. The company serves primarily European clients but also supports operators in other regulated regions. BGS positions itself as a flexible, compliance-focused partner, offering modular components that can be customized to local market requirements. The platform has been certified or approved in several European and international markets, and the company regularly participates in industry conferences such as ICE London and SBC Summit. BGS remains a stable, mid-tier player in the B2B sportsbook ecosystem, with a relatively low public profile but deep domain expertise thanks to its integration within the Casinos Austria group.
Detailed Review
Company Background
BGS (Better Game Solutions) is the proprietary sportsbook technology division of the Casinos Austria / Austrian Lotteries conglomerate. The company was established to serve the group's internal sports betting operations and subsequently expanded to offer its platform to third-party operators on a B2B basis. According to its vendor profile on iGamingSuppliers.com, BGS provides a complete sports betting solution covering pre-match and live betting, virtual sports, and comprehensive risk management. The platform supports multiple sports, leagues, and bet types, with advanced trading interfaces that allow operators to set margins, manage liability, and adjust odds in real time.
Products and Technology
BGS also offers a player account management system, CRM tools, and reporting dashboards. The front-end is delivered as a white-label solution, customizable to match operator branding. From a regulatory standpoint, BGS holds or has certified its platform in several European markets, including Austria, Germany, and others. The company's association with Casinos Austria, which operates under the strict regulatory framework of Austrian federal law, gives BGS a strong compliance pedigree.
Market Position and Competition
BGS has not been publicly acquired or funded; it remains a wholly owned subsidiary. The company's headcount is not publicly disclosed but is estimated to range between 50 and 100 employees based on the scale of its operations and typical team size of similar B2B sportsbook suppliers. BGS competes with other sportsbook platform providers such as Kambi, SBTech (now Entain), and Altenar. It differentiates through its deep integration with the Casinos Austria group's retail network and its ability to offer a proven, ready-made solution for smaller to mid-tier operators seeking a reliable, license-ready platform.
Recent Developments
BGS products are also available through aggregation platforms; for example, some game aggregators list BGS as a content partner. The company maintains a presence at major industry events, though it does not actively run public relations campaigns. Future developments likely include enhanced mobile apps, AI-driven trading automation, and expansion into emerging regulated markets. No recent funding rounds, acquisitions, or major lawsuits have been reported.
Key Products
BGS Sportsbook Platform
A full-stack sports betting solution covering pre-match and live odds, trading backend, player account management, and customizable front-end (web and mobile). Supports multiple sports, leagues, and bet types with real-time liability management.
BGS Risk Management & Trading Tool
An admin interface for setting odds, adjusting margins, managing exposure, and automating feed integrations. Built for both retail and online operators.
BGS Omnichannel Solution
A unified platform that combines retail point-of-sale (POS) betting terminals with online/mobile offerings, enabling a consistent player experience across channels.
BGS Virtual Sports
A suite of simulated sports events with computer-generated outcomes, integrated into the sportsbook for continuous betting opportunities.