B2BinPay

Company History and Founding

B2BinPay was founded in 2014, with company roots in Rome, Italy, and Tallinn, Estonia. Despite some press releases citing 2018, the preponderance of authoritative sources, including LinkedIn and PitchBook, confirm 2014 as the founding year. The company was established by serial fintech entrepreneur Arthur Azizov, who also founded B2BROKER Group. B2BinPay has grown steadily, processing over $5.1 billion in incoming transactions and serving more than 980 merchants by early 2026.

Business Model

B2BinPay operates as a crypto payment gateway and processing platform, generating revenue through low processing fees on transactions, tiered fee structures for enterprise clients, and configurable mark-ups on swap/conversion services. The platform enables businesses to accept payments in 350+ cryptocurrencies and settle in fiat or stablecoins. Key features include automatic generation of unique deposit addresses per customer, multi-currency wallet with fund consolidation, and a swap feature for converting Bitcoin balances to other tokens at fixed rates. The company also offers crypto-to-fiat payouts and claims independence from third-party banks, allowing unlimited transaction volumes.

Core Products and Platforms

B2BinPay's main products include a Crypto Payment Gateway with instant settlement and low fees, a Multi-Currency Wallet for storing and exchanging assets, and a Swap Feature for fixed-rate conversions. In 2025, the company launched a White Label Solution that allows banks, EMIs, and payment service providers to deploy a branded crypto payments and wallet stack without building blockchain infrastructure internally. The Enterprise Model targets high-volume merchants with advanced API integration, KYT compliance, and dedicated support. Additionally, B2BinPay provides comprehensive API tools compliant with KYC/AML regulations, serving industries like e-commerce, forex, travel, iGaming, and real estate.

Market Position and Competitors

B2BinPay positions itself as a comprehensive crypto payment infrastructure provider, competing with other crypto payment gateways such as BitPay, Coinbase Commerce, and CoinGate. Its white-label offering specifically targets financial institutions looking to enter the crypto space without in-house development. The company emphasizes its zero chargeback policy (due to blockchain irreversibility) and no rolling reserve as differentiators. With 51–200 employees and $3 million in known funding, B2BinPay is a mid-sized player in the fintech space, focused on regulated, secure, and scalable solutions.

Licensing and Regulatory Footprint

The platform incorporates built-in KYC and Know-Your-Transaction (KYT) screening for anti-money laundering and fraud prevention. It maintains multi-layered security controls including 2FA, address whitelists, user rights management, blockchain risk scoring, and DDoS protection. While specific regulatory licenses are not publicly detailed, the company claims compliance with KYC/AML regulations and operates from its headquarters in Rome, Italy, and an additional office in Tallinn, Estonia.

Notable Partnerships and Sponsorships

B2BinPay has an active sponsorship partnership with Athletic Club Bilbao, a Spanish football club competing in La Liga, continuing through the 2025/26 UEFA Champions League season. This partnership highlights the company's integration of cryptocurrency into the sports sector, as discussed in a B2BinPay report on crypto trends in sports. No other major client partnerships or M&A activity have been publicly disclosed.

Recent Strategic Direction

In 2025, B2BinPay announced enhancements to its white-label platform, targeting banks, EMIs, and payment providers with a branded solution that includes tiered fees and hedging tools. The company also unveiled a website redesign to showcase continued growth and innovation. Recent press releases emphasize the growing adoption of crypto in sports and the company's role in facilitating crypto payments for businesses worldwide. B2BinPay continues to focus on expanding its merchant base and developing enterprise-grade infrastructure for financial institutions.