iGaming B2B
Founded
2015-01-01 in Malta
Headquarters
Fawwara Lane, Light & Wonder, 2nd Floor, Central North Business Centre, Sliema, SLM1670, Malta
Email
sales@authenticgaming.com

Authentic Gaming is a Malta-based B2B supplier of premium live dealer casino solutions, known for streaming real-time table games directly from luxurious land-based casinos and its own purpose-built studios. Founded in 2015 by Jonas Delin, the company specialises in live roulette and has expanded into live blackjack and baccarat. Its products are customisable for online operators, bridging physical and digital gaming experiences. Authentic Gaming integrates with over 30 major European operators including Entain, 888, Betway, and LeoVegas. In November 2021, it was acquired by Scientific Games (now Light & Wonder), becoming the cornerstone of the group's live casino offering and enabling expansion into the U.S. market. Headquartered in Sliema, Malta, the company operates as a key division within Light & Wonder's iGaming portfolio, with additional studios and operational hubs supporting a growing global client list.

Detailed Review

History and Founding

Authentic Gaming was founded in 2015 by Jonas Delin, a veteran with two decades of industry experience. The company's vision was to deliver "authentic" live casino experiences by streaming games directly from real casino floors, a differentiator from competitors relying solely on purpose-built studios. Early success came through its flagship live roulette products, integrated with major European operators and praised for high-quality video and immersive gameplay.

Business Model

Authentic Gaming generates revenue through B2B licensing and partnership agreements with online casino operators. Operators pay for access to live dealer streams, which include branded tables, custom rules, and dedicated studio setups. The company operates from two environments: dedicated studios and partner land-based casinos, where exclusive tables are set up for online players. This model allows operators to offer unique, high-end live casino products without building their own infrastructure.

Products and Platforms

The product suite includes: Live Roulette (European, American, French variants, auto-roulette with automated wheel), Live Blackjack, Live Baccarat (added post-acquisition), and Premium Live Dealer—a bespoke white-label solution for U.S. markets. Auto-roulette uses a physical wheel and ball but no human dealer, enabling high-volume, low-cost operation. Branded games allow operator-specific branding and rule customisation. The technology stack supports mobile, desktop, and tablet with multi-camera angles and real-time dealer interaction.

Acquisition and Market Position

In November 2021, Scientific Games (now Light & Wonder) acquired Authentic Gaming for an undisclosed sum, marking its entry into live casino. At the time, the company had approximately 300 full-time employees. The acquisition positioned Authentic as the live casino pillar within Light & Wonder's iGaming division, leveraging OpenGaming platform and table-game IP. It also targeted the growing U.S. iGaming market; in 2024, Authentic launched its Premium Live Dealer in the U.S. in partnership with BetRivers. Competitors include Evolution Gaming, Playtech, and NetEnt Live, but Authentic differentiates through its hybrid studio/land-based model.

Regulatory Compliance

Authentic Gaming holds a UK Gambling Commission licence (account number 51994) and is certified in multiple jurisdictions, including Malta (MGA) and various European regulators. Products are regularly audited for fairness and security, ensuring compliance across regulated markets.

Recent Developments and Leadership

Post-acquisition, Authentic continues to operate under its own brand within Light & Wonder. Founder Jonas Delin remains CEO. Dylan Slaney, as CEO iGaming at Light & Wonder, directly oversees the division. No other C-level executives for Authentic are publicly confirmed in current roles, as the company is integrated into the larger group structure.

Key Products

  • Live Roulette

    Real-time roulette streamed from studios and land-based casinos; includes European, American, and French variants, as well as auto-roulette (automated wheel with no dealer).

  • Live Blackjack

    Traditional blackjack with live dealers, added post-acquisition to diversify the portfolio.

  • Live Baccarat

    High-limit baccarat tables; on the roadmap and expected to launch following the acquisition.

  • Premium Live Dealer

    Bespoke white-label live casino solution offered under Light & Wonder, featuring custom branding, table limits, and deployment in U.S. markets.

  • Branded Games

    Custom-designed live casino tables for individual operators, incorporating operator branding and tailored rules.

  • Auto-Roulette

    Fully automated roulette games (no human dealer) using a physical wheel and ball, streamed from a studio; designed for high-volume, low-cost operation.

Offices & Headcount

300 employees (approx.)

Key Persons

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