- Founded
- 2015-01-01 in Kuala Lumpur, Malaysia
- Headquarters
- Kuala Lumpur, Malaysia
- Phone
- +60 3 216-96313
AsiaLocalize is a certified language services provider headquartered in Kuala Lumpur, Malaysia, specializing in Asian-language translation and localization. Founded in 2015, the company has grown to serve over 500 clients across more than 120 languages, delivering over 10 million words and 8,000 projects. Positioned as a one-stop shop for businesses targeting Asian markets, AsiaLocalize combines a network of in-country native-speaking linguists with AI-powered technology to provide accurate, culturally relevant content adaptation. Its core services include website and software localization, translation, localization engineering, desktop publishing, voice-over, and interpreting. The company follows a rigorous three-step Translation, Editing, Proofreading (TEP) process and holds ISO certification, reflecting its commitment to quality. With offices in Malaysia (Kuala Lumpur and Labuan), Japan (Tokyo), Dubai, Singapore, and Thailand, AsiaLocalize supports clients ranging from startups to enterprise-level organizations across industries such as iGaming, e-commerce, gaming, and technology. The firm is privately held and led by Chief Executive Officer Ali Abunassar. Its mission is to bridge East-West communication gaps and set a new benchmark for localization quality in the Asia-Pacific region.
Detailed Review
Company History & Overview
AsiaLocalize was founded in 2015 by a group of entrepreneurs with extensive experience in the translation and localization industry. The company quickly established itself as a trusted partner for businesses seeking to enter Asian markets, leveraging a large pool of certified, native-speaking linguists and advanced technology. Its headquarters are located at Level 33, Ilham Tower, No. 8, Jalan Binjai, 50450 Kuala Lumpur, Malaysia, with additional offices in Labuan (Malaysia), Tokyo (Japan), Dubai (UAE), Singapore, and Bangkok (Thailand).
Services & Technology
AsiaLocalize offers a comprehensive suite of services: Translation (standard and specialized), Localization (websites, software, mobile apps, games, marketing materials), Website Globalization, Localization Engineering, Software Testing, Desktop Publishing, and Voice-Over. It also provides interpreting services. The company employs a blend of AI-driven machine translation and human expertise, emphasizing quality through its TEP workflow and automated checks performed by localization engineers. AsiaLocalize is ISO-certified, though the specific standard is not publicly detailed.
Market Position & Clients
AsiaLocalize’s client base spans multiple sectors, with particular strength in iGaming, online casinos, sports betting, fintech, e-commerce, and technology. The firm claims to have supported over 500 clients and delivered 10 million words, with a track record of on-time, culturally accurate projects. Its value proposition includes scalability (from small projects to enterprise-level), industry specialization, and a global reach facilitated by linguists based in target markets. AsiaLocalize competes with other Asian-focused LSPs such as Alconost, Andovar, and LILT. Its strengths include deep regional expertise, ISO certification, and a hybrid AI-human model. Weaknesses may include limited brand recognition outside Asia and a relatively small team compared to global LSPs.
Leadership & Offices
The company is privately held and employs an estimated 11–50 people. The only publicly confirmed executive is Ali Abunassar, Chief Executive Officer. No other C-level roles or founders have been identified in public sources. No significant recent news or funding rounds have been reported for 2025–2026.
Key Products
Website Localization
Full adaptation of website content, UI/UX, and SEO for Asian languages.
Software Localization
Translation and cultural adaptation of software, apps, and games.
Translation Services
Document, marketing, legal, and technical translation in over 120 languages.
Localization Engineering
Technical setup, file preparation, and QA for localization projects.
Desktop Publishing (DTP)
Typesetting and layout for multilingual materials.
Voice-Over & Subtitling
Audio and video localization for multimedia content.
Interpreting
On-site and remote interpreting services.
Offices & Headcount
30 employees (approx.)