Apricot Investments Limited
- Founded
- 2015-01-01 in Isle of Man
- Headquarters
- 2nd Floor, Twenty‑Six Belmont Terrace, Douglas, IM1 4NH, Isle of Man
- hello@apricot.co.im
- Phone
- +44 1624-647777
Apricot Investments Limited is the corporate entity that now owns and operates the iGaming technology platform originally built by industry pioneer Microgaming. Rebranded in 2025 after a strategic restructuring that began in 2018, the company supplies a turnkey casino and sportsbook platform to over 350 gaming operators worldwide. Its core offering, the Apricot Platform, enables operators to integrate a vast library of third‑party and proprietary games, manage player accounts, and run responsible gambling tools. Headquartered in Douglas, Isle of Man, Apricot holds a remote casino licence from the UK Gambling Commission and leverages more than three decades of experience in online gambling technology. The company positions itself as a B2B partner focused on security, adaptability, and regulatory compliance, with a forward‑looking emphasis on artificial intelligence and deeper industry partnerships. Despite the name change, its history remains rooted in Microgaming’s founding in 1994, and it continues to operate under several recognized trading names.
Detailed Review
History and Background
Apricot Investments Limited is the legal successor to the Microgaming platform business, following a deliberate corporate separation that started in 2018. Microgaming itself was founded in 1994 and became one of the first companies to develop online casino software. In 2022, the company split its game studio arm (which continues under the Microgaming brand) from its platform and aggregation technology; the latter was housed under Apricot Investments Limited. The formal rebranding to Apricot was publicly announced in February 2025.
Business Model and Platform
The company’s platform, the Apricot Platform, serves as a comprehensive B2B solution: it offers a casino management system, sportsbook integration, player account management, fraud detection, and a unified API that provides access to games from over 100 third‑party studios as well as legacy Microgaming content. Operators can also use the platform’s built‑in responsible gambling tools, such as deposit limits, time‑outs, and self‑exclusion. The company operates on a software‑as‑a‑service model and generates revenue through licensing fees and revenue sharing with operators.
Market Position and Licensing
Apricot holds a remote casino licence (account number 39073) from the UK Gambling Commission, demonstrating its commitment to regulated markets. The company’s client base spans Europe, Africa, and Latin America, and it competes with other B2B platform providers such as Playtech and Evolution Gaming. The separation from the Microgaming studio allows Apricot to operate purely as a technology supplier, offering neutral aggregation across multiple content studios.
Recent Developments
Industry press reports indicate Apricot is focusing on AI‑driven player experience enhancements and expanding its partnership network. The company also maintains a social media presence under “Life at Apricot” on Facebook, where it highlights its 30‑year heritage and corporate culture. Financially, the company files accounts at Companies House under number 09506363, but precise revenue or profit figures are not publicly available. As a private limited company registered in the Isle of Man, headcount is not disclosed.
Key Products
Apricot Platform
A turnkey casino and sportsbook platform that provides operators with a complete back‑end system for game aggregation, player management, payment processing, and compliance. It connects to over 350 operators and gives access to a large library of third‑party games via a single API.
Key Persons
Shehu ShantaliManaging Director / CEO