Air Dice

History and Founding

Air Dice was founded in 2005 in Helsinki, Finland, by three individuals identified only by first names: Peter, Sami, and Teemu. The founders saw that the online money-game market had reached a plateau and believed that novel gaming experiences—beyond standard slots and table games—were essential for the industry's next phase of growth. This vision drove the creation of a studio focused on delivering visually excellent, conceptually fresh content that still retained the thrill of real-money gambling.

Business Model and Group Structure

Air Dice operates as the flagship studio within Air Dice Group, a collection of gaming and entertainment businesses. The group includes two additional world-class game studios: Dice Crafter (founded 2014, an offshoot of LudoCraft) and Probability Jones (founded 2016, specializing in scratch and instant win games). This multi-studio approach allows Air Dice to offer a broad and differentiated product catalog under a unified technical infrastructure. The company primarily generates revenue through B2B supply of casino content to licensed operators, with a particularly strong foothold in Belgium.

Products and Platforms

Air Dice’s core portfolio includes dice games, slots, bingo, scratch cards, and table games. The studio is especially renowned for its dice game vertical, where it has earned a household name in Belgium. Beyond its own games, Air Dice’s technology powers two other brands: Dice Crafter, which focuses on slots and casino games blending tech, art, and academia; and Probability Jones, known for scratch and instant win games. Additionally, Air Dice offers Bingo Booster, a hybrid retail solution that connects physical bingo clubs with online play, allowing clubs to extend their gaming offerings to a digital audience.

Market Position and Competitors

Air Dice positions itself as a versatile B2B supplier capable of serving operators across multiple regulated markets. Its strongest presence is in Belgium, where it is a leading dice games provider. The company’s Finnish design heritage and technical excellence set it apart in the competitive iGaming content space. Competitors include other mid-tier studios and larger aggregators, but Air Dice differentiates through its focus on innovative, non-standard game concepts and its multi-studio group structure.

Licensing and Regulatory Footprint

Licensing is a cornerstone of Air Dice’s market credibility. The company holds critical gaming supply licenses from the Malta Gaming Authority (MGA/B2B/864/2021), the Belgian Gaming Commission (E-538719), and the UK Gambling Commission (052704-R-329772-005 and 034512-R-320237-006). In addition, Air Dice achieved ISO 27001:2022 certification for information security management, underscoring its commitment to data protection and operational integrity. This regulatory footprint enables Air Dice to operate in some of the most stringent and mature iGaming markets.

Recent News and Leadership

In May 2025, Air Dice Group appointed Christine Jinks as Managing Director of Air Dice Services Malta and Air Dice Services UK. This move signals a focus on corporate governance and regulatory management across the group’s key licensed entities. The company’s leadership emphasizes transparency, integrity, and a passion for innovation, with a stated goal of providing the gaming community with more than just standard money games. The founders remain active but are not publicly named beyond their first names, and no other C-level executives have been identified in public sources.