- Founded
- 2023-01-01
- Headquarters
- Denver, Colorado, USA
Adduro is a streaming advertising platform founded in 2023 by a former media buyer who sought to eliminate the opacity and hidden markups endemic to traditional ad tech. Headquartered in Denver, Colorado, the company operates with a lean team of 11–50 employees and positions itself as a transparent, advertiser-first alternative. It offers connected TV (CTV), streaming audio, display, and online video campaigns, buying inventory directly from major publishers such as Netflix, Prime Video, Disney+, Hulu, Peacock, Roku, and Paramount+, thereby removing middlemen and resold inventory. Proprietary technology includes a real-time bidder (GammaRay), a fraud prevention layer (Hard Check) that blocks over 250 million invalid impressions monthly, and a reporting engine (GammaBurst) that provides publisher-level fractional attribution. The platform also features a patent-pending dynamic audio product (RIVI) and access to over 80,000 data segments from Experian, TransUnion, and LiveRamp. Adduro provides a dedicated team of strategists to manage campaigns and holds monthly reconciliation meetings where platform data is compared against actual sales, refusing to take credit for conversions driven by other marketing efforts.
Detailed Review
Company History
Adduro was launched in 2023 by Brandt, a media buyer who grew frustrated with the lack of transparency and hidden fees in programmatic advertising. After years on the buying side, he switched roles to build a platform that would give advertisers full visibility into where their money goes. The company is privately held, with no publicly disclosed funding rounds or revenue figures, and operates from Denver, Colorado.
Technology and Products
Adduro’s proprietary technology stack centers on four key products. GammaRay is an in-house real-time bidder that makes frequency-capping, daypart pacing, and publisher-level bid decisions in under 12 milliseconds. Hard Check applies a second layer of fraud detection beyond industry-standard verification, targeting spoofed traffic, VPN-distributed bots, and other invalid inventory. GammaBurst delivers real-time granular reporting, including publisher-level performance, household frequency, zip-code breakdowns, and fractional attribution that weights credit across publishers by actual exposure. The company’s dynamic audio product, RIVI, personalizes streaming audio ads in real time for each listener, a capability for which a patent is pending.
Inventory and Service Model
Adduro differentiates itself by buying ad inventory directly from Netflix, Prime Video, Disney+, Hulu, Peacock, Roku, and Paramount+, among others, claiming this reduces CPMs and ensures full transparency. CTV impressions run exclusively on living-room screens (Smart TVs, Roku, Apple TV, Fire TV), with no mobile or tablet padding. The platform coordinates household-level frequency across CTV, display, and audio to prevent overexposure. Instead of a purely self-service interface, Adduro provides a dedicated team of strategists who build and manage campaigns, and it holds monthly meetings to reconcile platform data against clients’ actual sales. The company uses fractional attribution to avoid over-crediting the last touchpoint.
Leadership and Market Position
The leadership page on Adduro’s website lists only first names. Brandt serves as Founder & CEO; TJ leads Engineering (effectively the CTO); Katie is Chief of Staff; and Drew handles Sales. No other C-level executives (CFO, COO, CCO) are publicly named. The company targets advertisers frustrated with opaque programmatic systems and emphasizes accountability as its core value proposition. With a headcount of 11–50 and no disclosed funding, Adduro is an early-stage player in the competitive AdTech space, differentiating itself through direct publisher relationships, fraud prevention, and a service-oriented model.
Key Products
GammaRay
In-house real-time bidder that makes frequency-capping, daypart pacing, and publisher-level bid decisions in under 12 milliseconds.
Hard Check
Proprietary fraud detection layer that blocks over 250 million invalid impressions per month, targeting spoofed traffic, VPNs, and bot farms.
Direct Publisher Access
Inventory bought directly from major streaming services such as Netflix, Prime Video, Disney+, Hulu, Peacock, Roku, and Paramount+, eliminating middlemen and resold inventory.
Data Segments
Access to over 80,000 data segments from Experian, TransUnion, and LiveRamp for targeting.
GammaBurst
Real-time reporting engine providing publisher-level performance, household frequency, zip-code breakdowns, hourly pacing, and cost-per-lead; uses fractional attribution to weight credit across publishers.
RIVI
Patent-pending dynamic audio technology that personalizes streaming audio ads in real time for each listener.