AbZorba Games LLC

Company History and Founding

AbZorba Games LLC was founded in the summer of 2011 in Athens, Greece, with a focus on the social casino segment. The company differentiated itself by offering live multiplayer gameplay that mimics the real-time experience of a physical casino. In 2015, AbZorba was acquired by Novomatic Interactive and became part of the Greentube Novomatic Group, gaining access to the parent company’s regulatory expertise and distribution network while retaining its own development team and brand.

Business Model and Monetization

AbZorba’s business model relies heavily on B2B partnerships. Media companies, social networks, and brands can co-brand or white-label AbZorba’s games to engage their user base, with revenue shared via in-app purchases and ad placements. The company also generates revenue through direct in-app purchases of virtual chips and advertising within its own apps. A notable partnership with Tango, a video chat network with 180 million users, resulted in AbZorba’s games reaching #1 and #4 in the iTunes Casino Games chart under the Tango brand.

Core Products and Platforms

AbZorba’s flagship product is the Hub of Fun™ platform, a mobile casino game aggregator that bundles Live Blackjack, Live Poker, Live Roulette, Live Baccarat, and hot2slot® into a single social gaming hub. Other titles include Diamond Cash Slots, Blackjack Free (offline single-player), and a white-label/co-branding platform that allows partners to integrate AbZorba’s games under their own brand. The company’s core technology stack is built on Unity and HTML5, enabling cross-platform deployment across mobile (iOS and Android) and, via Greentube’s Gametwist platform, online browser play.

Market Position and Competition

AbZorba positions itself as a niche provider of premium social casino experiences, competing with larger studios by focusing on live, social interaction rather than single-player slot mechanics. It holds "Top Developer" status on Google Play and has amassed nearly 10 million mobile social casino gamers. The company employs approximately 15 people based on PitchBook data (LinkedIn indicates 11–50 employees) and operates its own development studio in Athens.

Regulatory and Industry Involvement

AbZorba is a co-founder and board member of the International Social Games Association (ISGA), reflecting its commitment to fair-play standards in social gaming. Post-acquisition, the company benefits from Greentube’s regulatory expertise, ensuring compliance across multiple jurisdictions. Its licensed game titles include Live Blackjack, Live Poker, Live Roulette, Live Baccarat, and the hot2slot® video slot, which are the backbone of its content library.

Recent Developments and Strategic Direction

While specific recent news beyond the Tango partnership and acquisition is not widely publicized, AbZorba continues to leverage its position within the Greentube Novomatic Group to expand distribution. The company maintains its own brand and development team, focusing on enhancing the live multiplayer experience and growing its white-label partner network.