ABRAJOGO - Associação Brasileira de Jogos Online

History and Founding

ABRAJOGO was founded in 2019 by a group of industry pioneers, including co-founder Alessandro Valente, with the mission of creating a unified representation for Brazil’s burgeoning iGaming and betting market. The association emerged at a time when the country was beginning to discuss regulatory frameworks for fixed-odds betting and online gaming, making it an early institutional voice in a rapidly developing sector.

Membership Structure

ABRAJOGO offers a tiered membership system with six categories: Operador Grande (Large Operator), Operador Médio (Medium Operator), Operador Pequeno (Small Operator), Profissional (Professional), Entusiasta (Enthusiast), and a special category for Operadores that includes Council Nomination rights. Monthly fees range from R$100 for enthusiasts to R$20,000 for large operators. Benefits scale with membership level and include voting rights, membership cards, exposure on the website and events, and discounted or complimentary tickets to ABRAJOGO’s own events as well as partner events such as BiS SiGMA Americas, BetExpo, AfiliadosBrasil, and IGI Expo. Large operators also receive premium branding exposure.

Advocacy and Regulation

ABRAJOGO positions itself as a key interlocutor between the private sector and government. In 2025–2026, the association publicly supported new advertising and marketing rules for fixed-odds betting announced by the Brazilian federal government, while also calling for clearer regulatory language to avoid legal uncertainty. ABRAJOGO has advocated for the inclusion of industry experts in the National Consumer Secretariat’s working group. The association’s president, Witoldo Hendrich Jr., has emphasized the need to standardize the sector’s understanding of regulation through initiatives like ABRAJOGO Talks.

Events and Partnerships

ABRAJOGO organizes its own educational and networking events, notably the ABRAJOGO Talks series. In November 2024, the association formalized a partnership with BiS SiGMA Americas to boost Brazil’s iGaming sector. It also collaborates with other key events such as BetExpo, AfiliadosBrasil, and IGI Expo, offering members discounted access. The association maintains an active social media presence and publishes updates on regulatory developments.

Team and Leadership

The association operates with a small core team of 2–10 employees. Leadership includes a president (Witoldo Hendrich Jr.), a director (Ana Helena Pamplona), and at least one co-founder (Alessandro Valente). The association’s governance structure includes a council with voting rights for higher-tier members. No separate CEO, CTO, CCO, or COO roles have been publicly identified; the president appears to be the highest executive officer.

Geographic Focus

While ABRAJOGO is headquartered in Brazil, its activities are national in scope, engaging with regulators in Brasília and stakeholders across the country. The association’s materials are available in both Portuguese and English, reflecting its international outreach.