- Headquarters
- Sofia, Bulgaria
- sales@7777gaming.com
7777 Gaming is a next-generation B2B iGaming provider headquartered in Sofia, Bulgaria, that develops and distributes a diverse portfolio of online casino games, iLottery solutions, jackpot titles, and an all-in-one iGaming platform. Founded as part of E-card Ltd., the company has rapidly grown to employ more than 100 iGaming, technology, and commercial professionals. It holds licensed operations in Bulgaria, Romania, and Malta, and has expanded into Latin American markets including Peru, Brazil, and Mexico, with further ambitions in Asia and the United States. The provider distinguishes itself through bold game mechanics, cinematic storytelling, and a data-driven approach that straddles both B2C and B2B perspectives. Its content library exceeds 150–200 games, including slot titles, instant win games, scratch cards, and draw-based lotteries, with a production cadence of up to 30 new slot titles per year. In 2024, 7777 Gaming joined Scientific Games’ iLottery content hub, extending its reach into the lottery sector. Recent leadership changes—notably the appointment of Mitko Mitev as CEO—signal a strategic push into new geographies and verticals. The company has formed multiple distribution partnerships with platform providers such as Calimaco, Agreegain, Blokotech, and Bragg Gaming, and has integrated its full portfolio into aggregators like BetConstruct and EGT Digital. Through a combination of proprietary game development, marketing solutions, and business analysis services, 7777 Gaming aims to challenge established iGaming norms and deliver immersive, inclusive experiences to players worldwide.
Detailed Review
7777 Gaming operates as a dynamic game studio and software development company that serves operators globally with a comprehensive suite of casino, lottery, and platform products. Unlike pure aggregators, the company creates its own in-house content, focusing on high-quality slots, instant win games, table games, themed titles, and iLottery offerings. Its product categories—Casino, Lottery, Platform, and Jackpots—are designed to be complementary, enabling operators to offer a unified gaming environment under a single integration.
The company’s platform layer includes backend tools for game management, player analytics, and marketing automation. It also offers bespoke software development, marketing solutions, and business analysis services, positioning itself as a full-service partner rather than a mere content supplier. 7777 Gaming’s games are built with mathematical rigor and an understanding of player behaviour, informed by the team’s combined B2C and B2B experience.
In April 2024, 7777 Gaming became the newest studio to join Scientific Games’ industry-leading iLottery content hub, a move that validated its lottery vertical on a global stage. The same year, the company secured supplier certification in Brazil, opening the door to one of Latin America’s most promising regulated markets. Partnerships with Calimaco (November 2024), Agreegain (October 2024), Blokotech, and Bragg Gaming have further extended its distribution reach across Latin America, Europe, Africa, and Asia.
The company’s leadership transition in 2024 saw Mitko Mitev, a veteran of NetEnt and Evolution Gaming, appointed as CEO. Co-founder Milen Ganev remains involved, expressing confidence that Mitev’s experience will drive expansion into the US, Asia, and Latin America. The commercial team is led by Chief Commercial Officer Elena Shaterova, who oversees the company’s international sales and business development.
Looking ahead, 7777 Gaming plans to continue its rapid content release schedule, deepen its presence in regulated markets, and leverage its proprietary platform to offer operators a differentiated, all-in-one solution. The company’s emphasis on cinematic narratives and localised game themes is expected to help it stand out in an increasingly crowded iGaming landscape.
Key Products
Casino Games
A portfolio of over 150–200 slot titles, table games, themed games, and instant win games, produced at a rate of up to 30 new slots per year. Known for bold mechanics and cinematic storytelling.
iLottery Solutions
Draw-based lottery products, scratch cards, and instant lottery games designed for both land-based and online operators. Integrated with Scientific Games’ iLottery content hub.
Jackpot Games
Progressive and fixed jackpot games that can be linked across the operator’s network to drive player engagement and retention.
All-in-One iGaming Platform
A back-end platform that combines game management, player analytics, marketing automation, and business intelligence tools for operators.
Marketing Solutions
Customised marketing strategies and tools to boost player engagement, brand presence, and measurable outcomes for partner operators.
Business Analysis Services
Data-driven consulting to help operators streamline processes, make informed decisions, and achieve sustainable growth.
Offices & Headcount
150 employees (approx.)
Key Persons
Mitko MitevChief Executive Officer (CEO)
Milen GanevCo-Founder