Skateboarding Lifestyle Brand

• KR

  KR3W

  Fountain Valley, California, USA

  KR3W is a Southern California apparel brand founded in 2002 by Angel Cabada in Fountain Valley. It emerged from skate culture and quickly gained influence by pioneering the K Slim Denim Jean, a tailored stretch-fabric jean that blended streetwear with high fashion and shifted men’s denim away from baggy styles. The brand's “Dark Americana” aesthetic and sponsorship of legendary skateboarders such as Chad Muska, Terry Kennedy, and Tom Penny cemented its credibility in action sports. In June 2015, K-Swiss Global Brands acquired KR3W along with its parent company ONE-Distribution and sibling brand SUPRA Footwear, folding it into a multi-brand portfolio alongside K-Swiss and Palladium. Since then, public details about the brand’s operations, leadership, and financial performance have become scarce, though its website and social media accounts remain active, indicating continued presence in the market.