Non-profit

• MU

  Multi-State Lottery Association

  Johnston, Iowa, USA

  The Multi-State Lottery Association (MUSL) is a non-profit, government-benefit association owned and operated by its 34 member lotteries across the United States. Formed in December 1987 by seven pioneering state lotteries, MUSL develops and manages multi-jurisdictional lottery games that generate significant public revenue for member states. Its flagship product, Powerball, launched in 1992 and has produced some of the largest lottery jackpots in history. MUSL also operates games such as Lotto America, 2by2, and Millionaire for Life, and cross-sells Mega Millions tickets. The association provides central services including game design, drawing production, cybersecurity, and trademark management. Headquartered in Johnston, Iowa, MUSL continues to expand its product portfolio through innovative game formats and partnerships.

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  GambleAwareNG

  Abuja, Nigeria

  GambleAwareNG is Nigeria’s leading independent advocate for the prevention, early intervention, treatment and research of gambling‑related harm. Operating primarily in Abuja, the organisation provides free, confidential support to individuals and families affected by problem gambling via a national helpline (0704 858 9373), one‑on‑one counselling, support groups, and tailored recovery programmes. It also runs nationwide public‑health campaigns to raise awareness of the mental, financial and social risks of gambling, and offers evidence‑based tools such as the SafePlay self‑exclusion platform, which allows users to block themselves from all licensed gambling sites in Nigeria. GambleAwareNG’s website hosts educational resources, a gambler self‑assessment, and a directory of local support services. The organisation collaborates with mental‑health partners and treatment providers to coordinate a coherent national response to gambling harms, and conducts its own research to understand the psychological and societal dimensions of the problem. In addition to direct support, GambleAwareNG actively engages in policy advocacy—for example, publicly criticising fintech apps that push notifications encouraging gambling. The organisation is led by a small executive team with backgrounds in IT, hospitality consulting, and charitable work. Despite its relatively recent establishment, GambleAwareNG has positioned itself as Africa’s foremost gambling‑recovery organisation, handling thousands of helpline calls annually and working to embed responsible‑gaming practices within Nigeria’s rapidly growing gambling industry.