Media / Broadcasting — gambling-facing advertising & sponsorship stakeholder (not an iGaming operator or supplier)
Companies offering media / broadcasting — gambling-facing advertising & sponsorship stakeholder (not an igaming operator or supplier) in the iGaming industry — 1 listed.
Globo
Rio de Janeiro, Brazil
Globo — formally Grupo Globo — is Brazil’s largest media and entertainment conglomerate and the dominant broadcasting group in Latin America. Founded in July 1925 with the Rio de Janeiro newspaper O Globo, the Marinho-family-owned company grew into an empire spanning TV Globo, radio, pay-TV, a publishing house, the globo.com portal and the Globoplay streaming service. Headquartered in Rio de Janeiro, it employs roughly 15,000–20,000 people across journalism, entertainment, sports broadcasting and digital products. In the gambling context, Globo is not a betting operator, iGaming supplier or licensee; rather, it is the country’s most powerful advertising and sponsorship destination for licensed sports-betting brands. Its football coverage, fantasy football product Cartola and reality show Big Brother Brasil have all become vehicles for betting-brand marketing, and the company has publicly debated restricting such advertising as Brazil’s regulated betting market opened in 2025. Trade publications such as Global Gaming Insider have tracked Globo’s consideration of a betting-sponsor ban on Big Brother Brasil, making the group an important media-policy stakeholder in Latin America’s largest gambling market.
Recent News
Globo Reportedly Weighs Ban on Betting Sponsors for Big Brother Brasil
Globo is reportedly considering barring betting operators from sponsoring Big Brother Brasil amid regulatory and consumer scrutiny over gambling ads. The broadcaster expects sufficient advertiser demand from other sectors to offset the loss, after the show generated over BR1bn in ad revenue last season.