Insurance
Companies offering insurance in the iGaming industry — 1 listed.
Direct Line
Bromley, England, UK
Direct Line is one of the UK’s leading direct-to-consumer insurance brands, operating as the flagship trade name of Direct Line Insurance Group Ltd. Founded in 1985 in Croydon, the company pioneered telephone-based car insurance and has since evolved into a multi-product, multi-channel general insurer. Its policies are underwritten by UK Insurance Limited, a regulated subsidiary. Direct Line offers a comprehensive range of personal and commercial insurance products, including motor, home, pet, travel, life, and business cover, alongside its roadside assistance brand Green Flag and digital-only insurer Darwin. The group also owns Churchill, Privilege, and NIG, serving customers directly, through price comparison websites, and via third-party partnerships. Headquartered in Bromley, England, Direct Line Group employs approximately 10,200 people as of 2024. In July 2025, the group was acquired by Aviva plc, becoming a key part of the UK’s largest diversified insurer. Direct Line is known for its iconic red telephone-on-wheels logo, online claims innovation, and memorable advertising campaigns featuring celebrities such as Harvey Keitel.