Customer Data Platform (CDP) / Marketing Automation Platform
Companies offering customer data platform (cdp) / marketing automation platform in the iGaming industry — 1 listed.
Intilery
Chester, Cheshire, England, United Kingdom
Founded in 2012 by Gareth James, Intilery is a UK-based customer data platform (CDP) that provides marketing automation tools purpose‑built to help businesses unify customer data and orchestrate personalised, multi‑channel campaigns. Headquartered in Chester, England, the company has remained privately funded and bootstrapped for most of its life, closing a £250k funding round led by Maven Capital Partners in early 2026 to accelerate growth. Intilery’s low‑code platform enables marketers to create dynamic customer journeys using drag‑and‑drop tools, deploy communications across email, print, WhatsApp, and other channels, and gain a single‑customer view enriched with AI‑driven insights. While the company serves multiple verticals—including retail (Sofology) and e‑commerce (Fruugo)—it has a particularly strong foothold in the iGaming sector, counting Sky Betting & Gaming among its flagship clients. With a lean team of approximately 10 employees, Intilery emphasises flexibility and close client relationships, positioning itself as a cost‑effective alternative to enterprise‑grade CDPs. Its platform is marketed as "intelligent, intuitive, individual, and insightful," reflecting a focus on turning raw data into actionable, real‑time marketing decisions.