B2B iGaming Developer & Operator Group

• 

  PlayNorth

  St. Julian's, Malta

  PlayNorth is a Malta-based online gaming company founded in 2018 that operates a portfolio of regulated online casino brands across several European markets. The company’s mission is to “put the player at the core” by delivering safer, simpler, and more entertaining gaming experiences that strip away unnecessary distractions and noise. Its core philosophy is that “less is more” – it aims to create a focused, responsible, yet thrilling environment where players can genuinely enjoy the exhilaration of play. PlayNorth started with its first licence and brand in Estonia as a team of around ten people, quickly scaling into other jurisdictions. Today, it operates in three regulated markets – Finland, Netherlands, and Estonia – and is known for consumer-facing brands such as Pikakasino (Finland), Kansino (Netherlands), and Kiirkasiino (Estonia). The company is licensed by the Malta Gaming Authority (MGA) and holds additional local licences where required. PlayNorth differentiates itself by emphasising responsible gaming, simplicity, and a user experience that avoids aggressive cross-selling or “edging” tactics. Headquartered in St. Julian’s, Malta, the company continues to invest in technology and compliance to support sustainable growth in European regulated markets.

• 

  Vegas Legends & Felix Gaming

  Nicosia, Cyprus

  Vegas Legends & Felix Gaming is a privately held iGaming group that combines B2B game development with casino operations. Felix Gaming, founded in 2017, has released over 70 online slots known for high volatility and a land-based casino feel, with titles such as *It’s a Joker* and *Book of Anunnaki* consistently ranking among top performers at partner casinos. Vegas Legends, launched in 2024, focuses on casino brand management and technology investment, while the related Casombie brand further extends the group’s operator footprint. The group is led by co-founder Bilyan Balinoff, an industry figure recognized as SBC Leader of the Year 2025, and is headquartered in Nicosia, Cyprus, with a lean team of around 11–50 employees. Its dual expertise in content creation and platform operation positions it as an agile competitor in regulated European and emerging markets.