B2B Esports Data & Technology Provider

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  BetInvest Ltd.

  London, United Kingdom

  BetInvest Ltd. is a UK-incorporated, full-cycle international sports entertainment technology provider that has been active in the global betting and gaming industry for over two decades. The company delivers a comprehensive suite of AI-driven solutions covering sportsbook platforms, odds feeds, data feeds, iGaming content, video streaming, and esports. Its core offering is a white-label or customisable online sportsbook that supports betting on more than 80 sports worldwide, supplemented by virtual gaming, mobile gaming, and robust data services. BetInvest differentiates itself through the integration of machine learning for automation and security, combined with flexible, cost-effective deployment models that cater to both established operators and new market entrants. The company’s platform is available via desktop and mobile, and includes integrated risk management and anti-fraud tools. With headquarters in London, UK, BetInvest employs between 201 and 500 people and serves clients across multiple regulated and emerging markets. The business was incorporated in 2013 under the name BET INVEST LTD (Company No. 08348255), though its LinkedIn profile states the company was founded in 1999, suggesting the entity may have operated prior to formal incorporation. BetInvest positions itself as a full-cycle partner that offers ready-made solutions with customisation options, content management, and end-to-end support, aiming to provide clients with a competitive edge through innovation and flexibility.

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  Algosport

  London, England

  Algosport is a UK-based B2B supplier of sports betting trading technology, founded in 2017 and headquartered in London. The company specialises in same-game multiples (Bet Builders), providing pre-match and in-play pricing feeds and a proprietary Bet Builder product that operators can embed directly into their platforms. Its algorithms cover 12+ sports including soccer, basketball, tennis, American football, and esports (notably FIFA), and support cashout as a standard feature. Algosport’s products are used by more than 200 betting brands worldwide, and the company has secured notable partnerships with platform providers EveryMatrix and Intralot. With a lean team of between two and ten employees, the company is led by co-founders Leigh Herdman (CEO) and David Beacham (CTO), alongside managing director Marc Thomas. Algosport’s technology is designed to reduce latency and improve accuracy compared with traditional API-based solutions, and it gained early recognition for rapidly launching an esports Bet Builder during the COVID-19 pandemic.

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  Abios Gaming

  Hälsingegatan 38, 113 43 Stockholm, Sweden

  Abios is a Swedish B2B technology company specializing in esports data and analytics, serving operators, media companies, and sportsbooks globally. Founded in early 2013 by Oskar Fröberg and Anton Janér at the Stockholm School of Economics and Royal Institute of Technology, the company built its own data collection platform to address the fragmented esports market. Its core products include a comprehensive Esports Data API, an automated odds feed for pre-match and live betting, and embeddable widgets for schedules and statistics. Abios covers major titles such as League of Legends, Counter-Strike, Dota 2, and VALORANT, aggregating data from leagues and tournaments worldwide. In 2022, the company was acquired by Kambi Group plc, becoming the centrepiece of Kambi’s esports division and gaining access to a network of over 50 operators across six continents. Abios continues to operate as a standalone brand from its headquarters in Stockholm, Sweden, with recent data partnerships including Google, Kindred Group, and GRID. The company focuses exclusively on B2B esports data and technology, positioning itself as an essential infrastructure layer for the rapidly growing esports betting and media industries.